Send form submission conversions directly from Nimbata to your Google Ads or Microsoft Ads account, so you can measure campaign performance accurately and optimize bids using real form lead data.

Send to Google Ads

Tip

Before you start: You need an active Google Ads integration in Nimbata and form tracking already enabled on your website.

  1. Create a conversion action in Google Ads

  2. Enable form tracking in Nimbata

  3. Add a conversion in the Google Ads integration

    • Go to Integrations > Google Ads.
    • Click Add conversion.
    • The new conversion uses your Ads account, the one in the Ads Account card. To send it to another Ads account, click Advanced setup in that card: each conversion then gets its own Ads Account field.

  4. Pick the form conversion

    • Pick Nimbata Form Tracking from the Conversion Name menu of the new conversion.

    Nimbata saves your Google Ads settings automatically.

    Google Ads Call Conversion✕
    Conversion Name
    Phone Call Conversions
    Include valueUse enhanced conversion
    Ready✕
    Conversion Name
    Nimbata Form Tracking2
    Include valueUse enhanced conversion
    Google Ads settings were updated successfully.✕
    Click Add conversion (1), then pick Nimbata Form Tracking in the new conversion (2). Nimbata confirms the change.

  5. Create a new workflow

    • Go to Workflows.
    • Click + Create, then From Scratch. (Or choose From Template and the Google Ads Form Conversion template, which has the trigger and the Google Ads task ready.)

  6. Set the trigger

    • In the Trigger Enrollment card at the top of the builder, select the Form Submission trigger. It fires when a form is received (Form Received, a visitor submits a tracked form).
    Trigger Enrollment
    Inbound CallOutbound CallForm Submission1SMS Received
    A visitor submits a tracked form
    Fires whenForm ReceivedUser Updates Property
    Pick the Form Submission trigger (1). It fires when a form is received.

  7. Choose whether to send all form submissions or only specific ones

    Click the + button. You have two paths:

    Option A. Send all form submissions:

    • Click Perform action.
    • Click + Add task.
    • Select Google Ads from the Integrations menu.
    • Select Nimbata Form Tracking from the configuration menu.
    • Click OK.
    Choose Nimbata Form Tracking under Configure, then click OK (1).

    Skip to the next step.

    Option B. Send only specific forms:

    • Click Add filter.
    • In the new filter group, click + Add rule.
    • Select Form in the Select filter rule list.
    • Select the form you want to track on the pop-up.
    • Click OK.
    • Click +.
    • Select Perform action.
    • Click + Add task.
    • Select Google Ads from the Integrations menu.
    • Select Nimbata Form Tracking.
    • Click OK.

🎉 Every form submission that meets your workflow conditions is now sent to Google Ads as a conversion.

Detailed guide: Connect Google Ads
Detailed guide: Form tracking

Send to Microsoft Ads

Tip

Before you start: You need an active Microsoft Ads integration in Nimbata and form tracking already enabled on your website.

  1. Create a conversion action in Microsoft Ads

  2. Enable form tracking in Nimbata

  3. Link the conversion action in the Microsoft Ads integration

    • Go to Integrations > Microsoft Ads.
    • Click Add conversion.
    • Select your Ads account in the conversion’s Ads Account field.
    • Pick your form conversion goal (for example Nimbata Form Tracking) from the Offline Conversion Name menu. If it doesn’t exist yet, you can type a new name to create it there.

    Nimbata saves your Microsoft Ads settings automatically.

  4. Create a new workflow

  5. Set the trigger

    • In the Trigger Enrollment card, select the Form Submission trigger (it fires when a form is received).

  6. Choose whether to send all form submissions or only specific ones

    Click the + button. You have two paths:

    Option A. Send all form submissions:

    • Click Perform action.
    • Click + Add task.
    • Select Microsoft Ads from the Integrations menu.
    • Select your form conversion goal (for example Nimbata Form Tracking) from the configuration menu.
    • Click OK.

    Skip to the next step.

    Option B. Send only specific forms:

    • Click Add filter.
    • In the new filter group, click + Add rule.
    • Select Form in the Select filter rule list.
    • Select the form you want to track on the pop-up.
    • Click OK.
    • Click +.
    • Select Perform action.
    • Click + Add task.
    • Select Microsoft Ads from the Integrations menu.
    • Select your form conversion goal (for example Nimbata Form Tracking).
    • Click OK.

🎉 Every form submission that meets your workflow conditions is now sent to Microsoft Ads as a conversion.

Detailed guide: Connect Microsoft Ads
Detailed guide: Form tracking