Send form submission conversions directly from Nimbata to your Google Ads or Microsoft Ads account, so you can measure campaign performance accurately and optimize bids using real form lead data.

Send to Google Ads

Tip

Before you start: You need an active Google Ads integration in Nimbata and form tracking already enabled on your website.

  1. Create a conversion action in Google Ads

  2. Enable form tracking in Nimbata

  3. Create a new workflow

  4. Set the trigger

    • Select Form submitted from the trigger menu.

    The workflow Trigger menu open, with Form submitted selected above SMS Received and User performs action on a call.

  5. Choose whether to send all form submissions or only specific ones

    Click the + button. You have two paths:

    Option A. Send all form submissions:

    • Click Perform action.
    • Click + Add task.
    • Select Google Ads from the Integrations menu.
    • Select Nimbata Form Tracking from the configuration menu.
    • Click OK.

    The Google Ads pop-up over a Form submitted workflow, with Nimbata Form Tracking selected in the Configure menu below Phone Call Conversions.

    Skip to the next step.

    Option B. Send only specific forms:

    • Click Add filter.
    • Under Simple filter, click + Add rule.
    • Select Form from the forms menu.
    • Select the form you want to track on the pop-up.
    • Click OK.
    • Click +.
    • Select Perform action.
    • Click + Add task.
    • Select Google Ads from the Integrations menu.
    • Select Nimbata Form Tracking.
    • Click OK.

  6. Link the conversion action in the Google Ads integration

    • Go to Integrations > Google Ads.
    • Click Add conversion.
    • Select your Ads account.
    • Pick Nimbata Form Tracking from the conversion name menu.

    The Google Ads integration page with a second Ads Account and Conversion Name row set to Nimbata Form Tracking marked, and the “Google Ads settings were updated successfully” message.

    Nimbata saves your Google Ads settings automatically.

🎉 Every form submission that meets your workflow conditions is now sent to Google Ads as a conversion.

Detailed guide: Connect Google Ads
Detailed guide: Form tracking

Send to Microsoft Ads

Tip

Before you start: You need an active Microsoft Ads integration in Nimbata and form tracking already enabled on your website.

  1. Create a conversion action in Microsoft Ads

  2. Enable form tracking in Nimbata

  3. Create a new workflow

  4. Set the trigger

    • Select Form submitted from the trigger menu.

  5. Choose whether to send all form submissions or only specific ones

    Click the + button. You have two paths:

    Option A. Send all form submissions:

    • Click Perform action.
    • Click + Add task.
    • Select Microsoft Ads from the Integrations menu.
    • Select your form conversion goal (for example Nimbata Form Tracking) from the configuration menu.
    • Click OK.

    Skip to the next step.

    Option B. Send only specific forms:

    • Click Add filter.
    • Under Simple filter, click + Add rule.
    • Select Form from the forms menu.
    • Select the form you want to track on the pop-up.
    • Click OK.
    • Click +.
    • Select Perform action.
    • Click + Add task.
    • Select Microsoft Ads from the Integrations menu.
    • Select your form conversion goal (for example Nimbata Form Tracking).
    • Click OK.

  6. Link the conversion action in the Microsoft Ads integration

    • Go to Integrations > Microsoft Ads.
    • Click Add conversion.
    • Select your Ads account.
    • Pick your form conversion goal (for example Nimbata Form Tracking) from the conversion name menu.

    Nimbata saves your Microsoft Ads settings automatically.

🎉 Every form submission that meets your workflow conditions is now sent to Microsoft Ads as a conversion.

Detailed guide: Connect Microsoft Ads
Detailed guide: Form tracking