Tracking
Buy and manage tracking and destination numbers, track form submissions, and install and configure the tracking code that swaps numbers on your site.
Numbers
- Tracking numbersWhat tracking numbers are, the number types and channels they cover, how they differ from destination numbers, and how to add or request them.
- Number poolsHow swap groups hold pools of tracking numbers, how many numbers each setup needs (Google Ads included), and how to calculate the size of your pool.
- Managing numbersChange the tracking numbers you already own: assign a call flow, change the number format, move a number to another pool or project, or delete it.
Destinations
Form Tracking
- Form trackingTurn on form tracking in your tracking code, view and edit the forms Nimbata captures, track HubSpot forms, and fix forms that do not show up.
- GA4 form trackingTrack form submissions in Google Analytics 4 with enhanced measurement or Google Tag Manager, next to your Nimbata call events, and mark them as key events.
- Form conversionsSend form submissions from Nimbata to Google Ads or Microsoft Ads as conversions, with a workflow that sends every form or only the forms you pick.
Tracking Code
- DNI setupWhat Dynamic Number Insertion does, and the full setup order from your first tracking number to a published script that swaps numbers on your site.
- Script installationPut your published DNI script on your website by pasting it into your HTML, with the Nimbata WordPress plugin, or with the Nimbata template in Google Tag Manager.
- Swap groupsPlan, create and name the swap groups that decide which pool of tracking numbers a visitor sees, so you can measure each traffic source on its own.
- Swap targetsTell the DNI script exactly which number on your page to replace, by matching the number in your page source or by wrapping it in a span tag.
- Geo-Swap and multi-locationShow each visitor a tracking number with a local area code with Geo-Swap, or track every location of a multi-branch business from one DNI script.
- Advanced settingsThe optional DNI script settings in Tracking > Tracking Code (SPA mode, redaction, page exclusions, Use Eval and more) and how to capture your own cookies on calls.
- TroubleshootingTest that each traffic source swaps the right number, then work through every known reason numbers do not swap, from caching and CDNs to Google Tag Manager.