Nimbata’s Microsoft Ads integration lets you send call conversions directly to Microsoft Ads, so you can see which campaigns, ad groups, and keywords drive phone leads.

Connect Microsoft Ads

  1. Create an offline conversion goal in Microsoft Ads

    You can skip this step and create the goal from Nimbata instead (see the next steps). To create it in Microsoft Ads:

    • Go to Conversion Tracking > Conversion Goals.
    • Click Create Conversion Goal.
    • Give your conversion goal a name.
    • Set the conversion type to Offline conversions.
    • Click Next.

    The Microsoft Ads Create conversion goal form with the name Phone Calls and the Offline conversions type selected, above Next.

    Set the scope, value, count, and conversion window that suit your needs.

    • Check Include in Conversions.
    • Click Save.

  2. Connect your Microsoft Ads account in Nimbata

    • Go to Integrations > Microsoft Ads and click Connect.
    • In the pop-up, select the Microsoft account where you created the conversion goal.
    • Then click Yes to grant Nimbata access.
    • A confirmation message appears once connected.

    Note

    Make sure you connect the same account where the conversion goal was created.

  3. Configure the integration

    From the drop-down menus:

    • Select the Ads Account and, under Offline Conversion Name, the conversion goal you created.
    • To create a new goal from Nimbata, type its name in Offline Conversion Name (it says Search or type to create) and pick Create “…” as a new conversion goal. In Create an offline conversion goal, fill in the Conversion goal name, Category, Counting, Revenue, Default value, Currency code (optional) and Conversion window (days). Microsoft Ads goals can’t be deleted afterwards, so check the name first.
    • Optionally, check Include value to send each call’s value, and Use enhanced conversion (see Enhanced conversions).
    • Choose which calls are sent in a workflow: a workflow with a Microsoft Ads action sends the conversion for every call that matches its trigger and filters.

🎉 Done! Nimbata sends each call conversion to Microsoft Ads as soon as your workflow runs for the call.

Detailed guide: Create a workflow

Enhanced conversions

Microsoft Ads enhanced conversions help advertisers improve the accuracy of their conversion tracking and analyze their campaign performance. The feature uses first-party data to improve the measurement of conversions such as making a purchase, signing up for a newsletter, or other actions that users take on an advertiser’s website after clicking an ad.

Note

You first need to connect your Nimbata account to Microsoft Ads to activate enhanced conversions. See: Connect Microsoft Ads

  1. Open the Microsoft Ads integration

    Microsoft Ads

    sam@harborpine.example

    See which campaigns, ad groups and keywords make your customers call you.

    Used in 1 workflow

    Events are sent when an inbound call ends.

    Manage workflows+ Create
    Microsoft Ads Call Conversion
    Ads Account
    Harbor & Pine Plumbing (151234567)
    Offline Conversion Name
    Phone Calls
    Include valueUse enhanced conversion
    The Microsoft Ads page: each conversion has its Ads Account, Offline Conversion Name and the two boxes.

  2. Check Use enhanced conversion

    • Check the Use enhanced conversion box (1). Nimbata confirms that the Microsoft Ads settings were updated.
    Microsoft Ads Call Conversion
    Ads Account
    Harbor & Pine Plumbing (151234567)
    Offline Conversion Name
    Phone Calls
    Include value1Use enhanced conversion
    Microsoft Ads settings were updated successfully.✕
    Check Use enhanced conversion (1).

And that’s it! You can now send enhanced conversions to Microsoft Ads.