Nimbata’s Facebook (Meta) integration lets you send call conversion data to Meta Ads Manager so you can see which campaigns and ads drive phone leads.

Step 1. Connect your Facebook account

Go to Integrations > Meta.
Click Login with Facebook.
Follow the prompts to grant Nimbata access to your account.
A confirmation message appears once connected.

Step 2. Select your trigger

The Meta integration page has no trigger: a workflow decides which calls send an event to Meta.

  • To send every call, use a workflow that runs when a call ends, with no filter, and a Meta action.
  • To send only some calls (for example, answered calls only), add filters to the workflow.

Detailed guide: Meta call events

Step 3. Configure the conversion

Fill in the following fields:

  • Business
  • Meta Pixel ID
  • Meta Event Name

To send more than one event, click Add event.

Facebook Settings with Triggers On set to Answered Calls, a Business, a Facebook Pixel ID, a Facebook Event Name of Answered_Call, and Add Conversion.

🎉 Done! Every call that matches your workflow is pushed to Meta.

Detailed guide: Setting up multiple conversions for Facebook