Form conversion tracking for Microsoft Ads

With Nimbata you can not only track form conversions but also send them to your Microsoft Ads account!

Let's see how!


Step 1. Create the conversion in your Microsoft Ads account. Use this guide here.

Step 2. Follow this guide here to activate form tracking

Step 3. Now, you need to build an Automation that will allow you to send conversions directly to your Microsoft Ads account. Go to Automations


Step 4. Click on the +Add button


Step 5. Select the Form Submitted option from the "When this happens" menu



Step 6. Here you have two options. You can either not select any filter at all and thus all form submissions will be send to you Microsoft Ads account. Or, you can click on the +Add new filter rule button and select Form from the right side menu.


Then, you have to choose which form you wish to be send. If you want multiple forms, then you have to create new Automations for each one.

Step 7. At the "Do this" menu, click on the +Add new task button and select Microsoft Ads from the right side menu.



Step 8. Go to Integrations > Microsoft Ads and choose the Form Tracking option on the "Fires on" menu, then your ads account and the offline conveersion name.




And that was it! Now, every form conversion will be send directly to your Microsoft Ads account!

Updated on: 15/11/2024