Form conversion tracking for Microsoft Ads

Track form conversions for MIcrosoft Ads

Tracks form conversions and send them directly to your Microsoft Ads account, so you can improve your campaign tracking and performance. Nimbata does this by offering:

• Accurate conversion tracking: Accurately track results and every form submission.
• Seamless integration: Sync data with your Microsoft Ads account automatically.
• Improved campaign performance: Use correct data to amend ad strategies and improve ROI.

Follow our step-by-step guide below and set up form conversion tracking to get better results fast!

How to set up form conversion tracking from Microsoft Ads

Step 1. Create the conversion in your Microsoft Ads account. Use this guide: https://help.nimbata.com/en/article/microsoft-ads-1fo6h44/

Step 2. Follow this guide to activate form tracking: https://help.nimbata.com/en/article/form-tracking-1qtk4lt/?bust=1729677275123

Step 3. Go to Workflows to build a workflow that will allow you to send conversions directly to your Microsoft Ads account.

Step 4. Click on the '+ Add' button.

Step 5. Select the 'Form submitted' option from the Trigger menu.

Step 6. You have two options here. You can:

• Either perform actions and send all form submissions to you Microsoft Ads account.
• Or add filters and select specific forms.

Click on the '+' plus sign. Next:

1. Perform Action

1. Click on 'Perform Action'.

2. Click on '+ Add task' and select 'Microsoft Ads' from the Integrations menu.

3. Select 'Nimbata Calls' from the configurations menu and click on 'OK'.

OR

2. Add Filter

1. Click on the '+' plus sign and select the 'Add filter' option.

2. Under the 'Simple filter' that has appeared, click on '+ Add rule' and select 'Form' from right-hand-side the forms menu section.

3. On the pop-up menu, select the form you wish to track and click on 'OK'.

4. Click on the '+' plus sign, select 'Perform action', then click on 'Add task', and, finally, select 'Google Ads' from the right-hand-side Integrations menu.

5. Select 'Nimbata Calls'.

Step 7. Go to Integrations > Microsoft Ads and click on the 'Add Conversion' button.

Step 8. Select your Ads Account and pick 'Nimbata Calls' from the conversion name menu. Nimbata will save your Microsoft Ads settings automatically!

And that was it! Now, every form conversion will be send directly to your Microsoft Ads account!

Updated on: 04/08/2025