UTM & Parameter Setup

• Tracking numbers and UTM parameters: how to track calls with custom UTMs

  How to track numbers using UTM parameters.Some readers

• What are UTM parameters?

  List of UTM parameters Nimbata attributes callsSome readers

• Can Nimbata track custom parameters from the URL?

  How Nimbata tracks custome parameters from URLs and a guide on how to do itFew readers

• How to set up UTM tags in Google Ads

  UTM tags for Google Ads: How to set them up and use themSome readers

• How to set up UTM tags in Facebook Ads

  UTM tags for Facebook Ads: How to set them up and use themSome readers

Custom Fields

• How to set up custom fields

  How to set up custom fields and properties in Nimbata call tracking.Few readers

• How to update custom fields

  Custom fields, how to update them using automations or in a manual wayFew readers

Call Tags

• How to create new call tags

  How to create custom new tags in Nimbata.Popular

Attribution Behavior

• Why are some calls showing an unknown source?

  A help article about non-aatributed calls, what they are and how to deal with themFew readers

• Why does the call count sometimes differ between Nimbata and your ad platform?

  It's normal to see differences between the number of calls reported in Nimbata and the conversions shown in platforms like Google Ads, Meta, or Microsoft Ads. Call tracking and ad platforms measure different things in different ways. 1. Different attribution models Nimbata attributes calls by analysing session data (via the DNI script) and captured click IDs. Ad platforms use their own attribution logic. E.g. Data-driven, last click, 7-day click, or 1-day view. The same callFew readers

• Phone number clicks vs. calls: why the numbers differ

  If you notice that your tracking number gets many clicks but relatively few actual calls, this is almost always expected behavior, not a tracking problem. Nimbata's data across more than 10 years of call tracking shows that the conversion rate from phone number clicks to calls sits at around 10-20%. That means for every 10 clicks on a tracking number, you can expect 1-2 calls. This ratio varies depending on your industry, target audience, campaign type, marketing strategy, and timeFew readers

• How to check campaign visitor counts

  See how many visitors your campaigns receive in Nimbata.Few readers

• Setup looks correct but no calls yet: what to check

  Have you have completed your Nimbata setup, but no calls are appearing in your reports? The most likely explanation is simply that no calls have come in yet. Nothing may be wrong at all. That said, it's worth confirming everything is working as intended using the Visit Stats dashboard.Few readers