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Can Nimbata track custom parameters from the URL?

Setup Your Own URL Parameters

Tracking specific values from your URL can be very useful for understanding the ROI of your marketing efforts. More specifically, you can:
⚡ Identify Effective Campaigns: By adding UTM parameters (Urchin Tracking Module) to your URLs, you can track details like the campaign name, source (e.g., email, social media), medium (e.g., organic, paid search), and keyword used in the ad. In platforms like Google Ads, ValueTrack parameters can be used to insert dynamic values into your ad URLs. This allows you to see which keywords or ad groups are driving calls.
⚡ Optimize Marketing Strategies: Knowing which keywords lead to calls helps you refine your pay-per-click (PPC) campaigns. You can prioritize high-performing keywords and adjust bids for less effective ones. Also, by analyzing which sources (email, social media, etc.) generate the most calls, you can tailor your marketing efforts accordingly.
⚡ Improve Customer Journey Understanding: If you have different landing pages for various campaigns, call tracking with URL parameters can tell you which landing pages convert better for phone calls. This helps optimize landing page design and messaging for call conversions. Call recordings integrated with URL tracking data can provide valuable insights into customer behavior. You can see which campaigns lead to calls about specific products or services.

How to Setup Custom URL Parameters in Nimbata

Step 1. Go to Tracking > Sources > Custom Sources and click on the “+ Add custom URL parameter” button.

Step 2. Give a name to your custom URL parameter and then click on the checkmark button. Your custom url will appear above it.

Step 3. Go to Activity > Calls > Actions > Edit columns.

Step 4. Find your custom URL and click on the blue arrow button and then “Close”.

Your new column will have appeared at the end of the dashboard.

And that was it! From now on, whenever Nimbata tracks a call that contains the keyword in your URL, you will be able to see it here.

Updated on: 08/07/2024

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