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Articles on:
Data Tools, Tracking Sources & Attribution
Understand UTMs, click IDs, custom parameters, and call attribution behavior.
UTM & Parameter Setup
Tracking Numbers and UTM Parameters: How to track calls with custom UTMs
How to track numbers using UTM parameters.
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Can Nimbata track custom parameters from the URL?
How Nimbata tracks custome parameters from URLs and a guide on how to do it
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How do I set up UTM tags in Google Ads?
UTM tags for Google Ads: How to set them up and use them
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How do I set up UTM tags in Facebook Ads?
UTM tags for Facebook Ads: How to set them up and use them
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Custom Fields
How to set up Custom Fields
How to set up custom fields and properties in Nimbata call tracking.
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How to update Custom Fields
Custom fields, how to update them using automations or in a manual way
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Call Tags
How to create new Call Tags
How to create custom new tags in Nimbata.
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Attribution Behavior
Why am I seeing calls with unknown source?
A help article about non-aatributed calls, what they are and how to deal with them
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Why does the call count sometimes differ between Nimbata and my ad platform?
It’s normal to see differences between the number of calls reported in Nimbata and the conversions shown in platforms like Google Ads, Meta, or Microsoft Ads. Call tracking and ad platforms measure different things, in different ways. Below are the most common reasons for discrepancies: 1. Different attribution models Nimbata attributes calls by analyzing session data (DNI script enabled) and captured click IDs. Ad platforms use their own attribution logic (e.g., data-driven, last clic
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I get a lot of phone number clicks but only a few calls. Is this normal?
You may have noticed that although you are getting plenty of clicks on your phone numbers, the actual calls are too few. Usually, this is perfectly normal, especially if you have enabled call tracking on your website relatively recently. At Nimbata we’ve been tracking calls for various verticals for over 10 years and our data shows that the rate between clicks and calls stands at around 10-20%, which means you get 1 or 2 calls per 10 clicks. This percentage may vary depending on your own mar
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Can I check how many visitors my campaigns get?
See how many visitors your campaigns receive in Nimbata.
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My setup looks correct, but I have not received any calls yet
My setup is complete, so why am I not receiving any calls yet? You have signed up, set up your account, generated your phone tracking numbers, created your calls flows and workflows super fast using our templates, and you've placed your tracking numbers in the landing pages of your campaigns. After a while, you check your analytics and no calls are showing up yet! Chances are, you have done nothing wrong. You just haven’t received any calls yet.
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