Articles on: Workflows

Workflow rules and tasks: what's available and how they work

This article covers Workflow Rules & Tasks. For Call Flow Actions, see: Call flow actions explained.


Each workflow has two components: rules (filter criteria that control which calls qualify) and tasks (actions that run on qualifying calls).


Rules (filter criteria)


Rules narrow the set of calls a workflow acts on. All rule conditions must be met unless you configure OR logic.


See Examples of complex workflows for details on AND/OR logic.


AI


Free Text Question (AI): Ask Nimbata AI any call-related yes/no question. For example: "Was the caller a returning customer?"


Call Details


  • 1st Time Caller (1yr): Identifies whether a caller is new or repeat within the past 365 days.
  • Call Duration: Filters by call length in seconds (equal to, more than, less than, or within a range).
  • Call Outcome: Filters by outcome: Answered, Not Answered, Answered or Voicemail, or Blocked.
  • Call Type: Filters by routing path: Regular, Multi, Priority, or Weighted.
  • Caller: Filters by caller number (equal to, begins with, ends with, contains, includes, or excludes one or more prefixes).
  • Caller Name: Filters by caller name using the same string match options.
  • Calling Country: Filters by one or more countries based on calling prefixes.
  • Destination: Filters by destination number using string match options.
  • Digits Pressed by Caller: Filters by digits the caller pressed during the call.
  • Digits Pressed by Destination: Filters by digits the destination pressed during the call.
  • Hangup Cause: Filters by termination reason: Capped, Hangup, Invalid Key Entry, Lose Race, No Answer, No Call Flow, Normal Clearing, Originator Cancel, Spam Filter, User Busy, or Other.
  • Recording: Filters by whether a recording is present.
  • Recordings (stopped): Filters by whether the recording was stopped mid-call.
  • Talk Duration: Filters by active talking time in seconds.
  • Time: Filters by time of day (before, after, or within a time window).
  • Times Called: Filters by how many times a caller's number has called (equal to, more than, less than, or within a range).
  • Tracking Number: Filters by specific tracking numbers using string match options.
  • Transcriptions: Filters by whether a transcription is present.
  • Voicemail: Filters by whether a voicemail is present.


Attribution*


  • Call Page: Filters by the page the call originated from.
  • Click ID: Filters by the click ID associated with the call.
  • Device Type: Filters by device: Desktop, Mobile, Tablet, or Unknown.
  • Source Type: Filters by ad source type (All Digital, Custom Parameters, Direct, Email/Newsletter, Google Ads Call Extension, Google My Business, Impression, Offline, Online Paid, Organic Search, Other, Print, Radio, Referrers (All), SMS, Social, or TV).
  • UTM Campaign: Filters by campaign ID string.
  • UTM Medium: Filters by UTM medium string.
  • UTM Source: Filters by UTM source string.


Fields**


  • Notes^: Filters by whether spoken content matches specific words, phrases, or patterns.
  • Rating^: Filters by call rating (1–5 stars).
  • Tag^: Filters by Call Status tags (Appointment Booked, Callback Requested, Callback Scheduled, Call Dropped / Technical Issue, Conversion, Existing Customer, No Answer, Not Interested, Qualified Lead, Sales Confirmed, Spam, or Wrong Number) or Sentiment tags (Angry, Frustrated, Happy, Mixed, or Satisfied).
  • Value^: Filters by monetary value assigned to a call.


Conversation


  • Word & Phrase Spotting: Filters by words or phrases spoken by the caller, the destination, or both. Define the terms and choose whether all or any must appear.


Other


  • Call Flow: Connects a workflow to one or more call flows.
  • Swap Group: Connects a workflow to one or more swap groups.


Tasks (actions)


Tasks define what Nimbata does when a call passes all the rules.

Transcribe Call: Converts call recordings into text. This is the foundation for all AI-powered tasks.


Update Field**


^The following four fields use the same parameters as their rule equivalents and also support a Fill with AI option.


  • Tags: Apply tags to the call. With Fill with AI, instruct Nimbata AI how to tag and which tags it can apply.
  • Notes: Add notes to the call. With Fill with AI, instruct Nimbata AI what to capture.
  • Rating: Assign a star rating. With Fill with AI, instruct Nimbata AI how to score the call.
  • Value: Assign a monetary value. With Fill with AI, instruct Nimbata AI how to calculate it.


Perform an Action


  • Summarize Call: Generates an AI summary of the call.
  • Add to Spam Filter: Tags all qualifying calls as spam.


Integrations


Integration

What it does

Email Notifications

Sends call or SMS events to your inbox

Google Ads

Pushes call conversions to Google Ads for campaign optimization

Google Analytics

Sends call events to GA4

Slack

Sends call alerts to a Slack channel

Facebook

Sends call events to Meta Events Manager

Google Sheets

Exports call data to a Google Sheet

HubSpot

Creates or updates contacts in HubSpot

Microsoft Ads

Pushes call conversions to Microsoft Ads

Microsoft Dynamics Sales

Creates or updates contacts in Microsoft Dynamics

Pipedrive

Syncs call activity to Pipedrive

Salesforce

Syncs call activity to Salesforce

Webhook

Sends call data to any external web application or service

Zapier

Connects to thousands of marketing, sales, and CRM tools

Zoho

Creates or updates contacts in Zoho

Cometly

Streams call data to Cometly for ad attribution


*Nimbata also supports custom attribution parameters and custom fields. See the guides below.


Detailed Guide: How to set up custom cookie capture

Detailed Guide: How to set up custom fields

Detailed Guide: How to set up your first workflow

Detailed Guide: Workflow order and firing logic


Updated on: 14/04/2026

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