Workflow rules and tasks: what's available and how they work
Each workflow has two components: rules (filter criteria that control which calls qualify) and tasks (actions that run on qualifying calls).
Rules (filter criteria)
Rules narrow the set of calls a workflow acts on. All rule conditions must be met unless you configure OR logic.
AI
Free Text Question (AI): Ask Nimbata AI any call-related yes/no question. For example: "Was the caller a returning customer?"
Call Details
- 1st Time Caller (1yr): Identifies whether a caller is new or repeat within the past 365 days.
- Call Duration: Filters by call length in seconds (equal to, more than, less than, or within a range).
- Call Outcome: Filters by outcome: Answered, Not Answered, Answered or Voicemail, or Blocked.
- Call Type: Filters by routing path: Regular, Multi, Priority, or Weighted.
- Caller: Filters by caller number (equal to, begins with, ends with, contains, includes, or excludes one or more prefixes).
- Caller Name: Filters by caller name using the same string match options.
- Calling Country: Filters by one or more countries based on calling prefixes.
- Destination: Filters by destination number using string match options.
- Digits Pressed by Caller: Filters by digits the caller pressed during the call.
- Digits Pressed by Destination: Filters by digits the destination pressed during the call.
- Hangup Cause: Filters by termination reason: Capped, Hangup, Invalid Key Entry, Lose Race, No Answer, No Call Flow, Normal Clearing, Originator Cancel, Spam Filter, User Busy, or Other.
- Recording: Filters by whether a recording is present.
- Recordings (stopped): Filters by whether the recording was stopped mid-call.
- Talk Duration: Filters by active talking time in seconds.
- Time: Filters by time of day (before, after, or within a time window).
- Times Called: Filters by how many times a caller's number has called (equal to, more than, less than, or within a range).
- Tracking Number: Filters by specific tracking numbers using string match options.
- Transcriptions: Filters by whether a transcription is present.
- Voicemail: Filters by whether a voicemail is present.
Attribution*
- Call Page: Filters by the page the call originated from.
- Click ID: Filters by the click ID associated with the call.
- Device Type: Filters by device: Desktop, Mobile, Tablet, or Unknown.
- Source Type: Filters by ad source type (All Digital, Custom Parameters, Direct, Email/Newsletter, Google Ads Call Extension, Google My Business, Impression, Offline, Online Paid, Organic Search, Other, Print, Radio, Referrers (All), SMS, Social, or TV).
- UTM Campaign: Filters by campaign ID string.
- UTM Medium: Filters by UTM medium string.
- UTM Source: Filters by UTM source string.
Fields**
- Notes^: Filters by whether spoken content matches specific words, phrases, or patterns.
- Rating^: Filters by call rating (1–5 stars).
- Tag^: Filters by Call Status tags (Appointment Booked, Callback Requested, Callback Scheduled, Call Dropped / Technical Issue, Conversion, Existing Customer, No Answer, Not Interested, Qualified Lead, Sales Confirmed, Spam, or Wrong Number) or Sentiment tags (Angry, Frustrated, Happy, Mixed, or Satisfied).
- Value^: Filters by monetary value assigned to a call.
Conversation
- Word & Phrase Spotting: Filters by words or phrases spoken by the caller, the destination, or both. Define the terms and choose whether all or any must appear.
Other
- Call Flow: Connects a workflow to one or more call flows.
- Swap Group: Connects a workflow to one or more swap groups.
Tasks (actions)
Tasks define what Nimbata does when a call passes all the rules.
Transcribe Call: Converts call recordings into text. This is the foundation for all AI-powered tasks.
Update Field**
- Tags: Apply tags to the call. With Fill with AI, instruct Nimbata AI how to tag and which tags it can apply.
- Notes: Add notes to the call. With Fill with AI, instruct Nimbata AI what to capture.
- Rating: Assign a star rating. With Fill with AI, instruct Nimbata AI how to score the call.
- Value: Assign a monetary value. With Fill with AI, instruct Nimbata AI how to calculate it.
Perform an Action
- Summarize Call: Generates an AI summary of the call.
- Add to Spam Filter: Tags all qualifying calls as spam.
Integrations
Integration | What it does |
|---|---|
Email Notifications | Sends call or SMS events to your inbox |
Google Ads | Pushes call conversions to Google Ads for campaign optimization |
Google Analytics | Sends call events to GA4 |
Slack | Sends call alerts to a Slack channel |
Sends call events to Meta Events Manager | |
Google Sheets | Exports call data to a Google Sheet |
HubSpot | Creates or updates contacts in HubSpot |
Microsoft Ads | Pushes call conversions to Microsoft Ads |
Microsoft Dynamics Sales | Creates or updates contacts in Microsoft Dynamics |
Pipedrive | Syncs call activity to Pipedrive |
Salesforce | Syncs call activity to Salesforce |
Webhook | Sends call data to any external web application or service |
Zapier | Connects to thousands of marketing, sales, and CRM tools |
Zoho | Creates or updates contacts in Zoho |
Cometly | Streams call data to Cometly for ad attribution |
Detailed Guide: How to set up custom cookie capture
Detailed Guide: How to set up custom fields
Detailed Guide: How to set up your first workflow
Detailed Guide: Workflow order and firing logic
Updated on: 14/04/2026
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