Keyword and phrase spotting lets Nimbata detect specific words or phrases spoken during a call and trigger workflow actions when they appear.

This turns conversation content into a conversion signal.

E.g. Sending a Google Ads conversion only when a caller mentions a booking or a price.

Part 1. Call flow setup

Step 1. Open or create a call flow

• Go to Tracking > Call Flows.
• Click + Create to create a new call flow, or open an existing one.

Step 2. Select From Scratch

• In the Create a New Call Flow menu, select From Scratch.

Step 3. Add a Record action

• Click the + plus sign at the start of the call flow.
• Select Record from the add-ons menu.

Recording is required for transcription, which is required for keyword spotting.

Step 4. Add a Dial destination

• Click + again.
• Select Dial.
• Enter the destination number.

Part 2. Workflow setup

Step 5. Create a new workflow

• Go to Workflows.
• Click + Create.
• Select From Scratch.

Step 6. Add a Recording filter

• Click the + plus sign.
• Select Add filter.
• Select Recording from the filter menu.
• Set the value to Yes.
• Click OK.

Step 7. Add a Word & Phrase Spotting filter

• Click + again.
• Select Add filter.
• Scroll to the Conversation sub-menu.
• Select Word & Phrase Spotting.

Step 8. Enter your keywords and phrases

• Add the words and phrases that should trigger the workflow when spoken during a call.
• Consult your team on which terms to include; think about what customers say when they're ready to convert.
• Click OK.

Step 9. Add a Google Ads action

• Click + and select Perform action.
• Select Google Ads under the Integrations sub-menu.
• Choose the correct Google Ads configuration.
• Click OK.

Step 10. Enable the workflow

• Click Enable in the top-right corner.
• Optionally, give the workflow a name that reflects its purpose.

Part 3. Tracking number setup

Step 11. Assign the call flow to a tracking number

• Go to Tracking > Numbers.
• Assign the call flow you created to at least one tracking number.

🎉 Keyword and phrase spotting is now active. When a spotted phrase appears in a call, Nimbata will fire the workflow action automatically.

Detailed Guide: AI call transcriptions: how to activate transcriptions and summaries

Detailed Guide: How to set up call flows

Detailed Guide: Google Ads integration: how to set it up in Nimbata

Updated on: 14/04/2026