Articles on: Workflows

Multiple conversions setup: Google Ads, Meta Ads, and Microsoft Ads

Before setting up multiple conversions in Google Ads or Microsoft Ads, create the conversion actions in those platforms first. See: Google Ads conversions via GA4: how to import Nimbata call events and Microsoft Ads integration: how to set it up in Nimbata.


You can send multiple conversion types to Google Ads, Meta, or Microsoft Ads from within a single integration.

The setup is the same across all three platforms.


Step 1. Open the integration settings


  • Go to the integration settings for Google Ads, Facebook, or Microsoft Ads in Nimbata.
  • Under the integration settings, select the Trigger, Business, and platform-specific fields (such as Pixel ID or Conversion Name) for your first conversion.



Step 2. Add a second conversion


  • Click Add Conversion.
  • Choose a different trigger than the one used for your first conversion.
  • If you haven't created the trigger yet, click + Create trigger to set one up.
  • Configure the platform-specific fields for the new conversion.



You can add as many conversions as you need. Each conversion must use a distinct trigger.


🎉 Multiple conversions are now configured. Each trigger will fire its respective conversion independently.


Editing multiple conversions after setup


When an integration has multiple conversions configured, the Manage screen will show a link instead of individual trigger fields.

Click that link to go to the integration's settings page and make adjustments there.




Detailed Guide: Template: how to create a Google Ads Call Conversion workflow

Detailed Guide: Template: how to create a Facebook Call Event workflow

Detailed Guide: Google Ads conversions via GA4: how to import Nimbata call events

Detailed Guide: Microsoft Ads integration: how to set it up in Nimbata


Updated on: 14/04/2026

Was this article helpful?

Share your feedback

Cancel

Thank you!