Articles on: Data Tools, Tracking Sources & Attribution

How to create new call tags

Call tags let you label inbound calls so you can quickly understand lead quality, filter reports, and prioritize follow-up.

Tags are grouped into categories.

Your account comes with a default category and a starter set of tags; you can keep, edit, or replace them.


Step 1. Open the tags page.



Step 2. Set up your tag group.


  • If you want to add tags to an existing group, select it.
  • If you want a new group, click Add group.
  • To rename a group, double-click its name, type the new name, and click Update.


Step 3. Add a tag to the group.


  • With the target group selected, click Add tag.
  • Enter a tag name.
  • Choose a colour.
  • Click Add.
  • Click Save at the top of the screen.



To add more tags to the same group, click + Add tag again and repeat the process.


🎉 Your new tags are ready to use across call records, reports, and workflow filters.


Editing a tag name


  • Click the tag's name directly on the tags page.
  • Type the new name.
  • Press Enter or click the green check icon.
  • Click Save.


Copying tags from another project


  • Click Get from another project.
  • Select the project from the dropdown.
  • Click Save.


Automating tags with post-call surveys


  • The Post-call survey tags section lets you map dial-pad keys (0-9) to specific tags.
  • When you or an agent presses a key at the end of a call, Nimbata automatically applies the corresponding tag.
  • E.g. pressing 1 tags the call as Conversion.
  • To reorder tags on the dial pad, hover over the drag handle (four-line icon) next to a tag and drag it up or down.
  • Changes are saved automatically.


Detailed guide: How to tag calls: workflows and manual tagging

Detailed guide: How to score and tag your calls with post-call surveys


Updated on: 02/04/2026

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