Getting started with call tracking numbers

What are Call Tracking Phone Numbers?

Call Tracking Phone Numbers (or simply tracking numbers) are unique phone numbers used to measure the performance of your marketing campaigns. Each number is assigned to a specific source, like Google Ads, Facebook, radio, and print, so you can tell where most of your calls to your business come from.

When a customer calls a tracking number, the call is forwarded to your main business or mobile line, without disrupting your normal workflow. Behind the scenes, Nimbata captures rich call data like the caller’s number, time and duration of the call, repeat visits, caller location, and more.

With Nimbata, you can go even further by recording calls, playing whispers to agents, or setting up advanced routing rules (e.g., forwarding calls to voicemail outside business hours, or route returning callers to the same agent for a more personalized experience).

With call recordings, transcripts, and call tags, you can spot patterns, improve sales conversations, and deliver better customer experiences.

The different types of Call Tracking Numbers

1. Local Call Tracking Numbers

They are the most suitable choice in case you want to attract local customers. These are phone numbers with a local area code that businesses can use to track calls from specific regions or cities. For example, a business might use a local phone number with a New York area code to track calls from customers in the New York area. Many people prefer to purchase products or services from their local market. So, selecting a tracking number with a familiar prefix will give your business a head start.

2. Toll-Free Call Tracking Numbers

These ones, on the other hand, are free for your customers. These numbers are phone numbers with a specific prefix, such as 800, 888, or 877, that allow customers to call the business for free. Toll-free numbers are often used for customer service and support, and businesses can use them to track calls and leads from specific marketing campaigns. They are preferred to demonstrate a national or a global perspective for your business, without charging your customers with the hefty price tag of long-distance fees.

💡For local-based campaigns is always better to use local call tracking numbers. Using local numbers can enhance the credibility and relevance of your business within a specific community or region. Consumers are more likely to trust and engage with a business that appears to have a local presence.

Channels you can place your Call Tracking Numbers

Google Ads Call Extension: Assign a unique tracking number to measure the impact of calls generated from Google Ads.
Website: Place a strategic tracking number on your website to capture every call, enhance user experience, and drive more conversions.
Calls Ads on Facebook: Assign distinct tracking numbers to each platform to uncover call volume, tailor content, and engage your audience for profitable results.
Print Media: Boost your direct mail campaigns by utilizing a dedicated tracking number. Measure response rates, fine-tune messaging, and increase your bottom line.
Local directories, Google My Business, and Social Profiles: Ensure accurate tracking by assigning a tracking number to each directory listing.

How to set up Call Tracking Numbers with Nimbata

It is pretty easy to acquire tracking numbers, in fact it will only take you a few minutes. Just follow the steps bellow:

Step 1. Go to Tracking > Numbers and select the channel type of channel(s) you wish to track:

Step 2. Select your preferred number type (Toll Free or Local & National) and calculate the amount of numbers you need.

Step 3. On the pop-up window, insert the number of peak visitors on your website and let the calculator generate the size of your tracking number pool. Click on 'Use pool'.

Step 4. Make sure the recommended tracking number pool is displayed next to 'Quantity'. Then, fill out the rest of your number preferences and click on 'Finish'.

💡It is better to use local call tracking numbers for local campaigns. Using local numbers can enhance the credibility and relevance of your business within a specific community or region. Consumers are more likely to trust and engage with a business that appears to have a local presence.

For the detailed step guide, please check out this article: https://help.nimbata.com/en/article/day-1-with-nimbata-getting-started-1l2mrgl/#1-step-1-set-up-your-tracking-numbers

Take a look on the video bellow:

Updated on: 28/07/2025

Was this article helpful?

Thank you!