The ultimate guide for tracking phone leads at visitor level

• Intro

  We all have websites and we use these as store fronts for customers. There we have various calls to actions, usually a form and an email. With forms, we have google analytics and other tools to record and track submissions. But if you are a business in a space where customers want to call you, you need a better way to do your marketing. With Nimbata, you can keep phone numbers as call to action, show them in ads and give customers a direct way to reach you. Let me show you how it works!Few readers

• Add lead gen (tracking) numbers

  In this video we show how to acquire phone numbers and how to use the in app tool to calculate how many numbers we need to add to our pool so as to setup our account for session level tracking (campaigns, keywords, UTMs, etc.)Few readers

• Add Destinations / Setup Call Flows

  In this video we cover how to add destinations and setup a simple call flow. We also go through some more advanced call flows features such as geo routing, scheduling, multi, priority and weighted routing.Few readers

• Call Addons

  Learn which add-ons you can pair with your call flows and see how to setup Call recording and Whispers as part of our configuration setup.Few readers

• Setup DNI (Dynamic Number Swapping)

  In this video we go through the necessary steps for setting up dynamic number swapping on our website. You will learn how to add a swap target, use text redaction and go through all of the options before publishing it live on our websiteFew readers

• Deploy script through Tag Manager / Test swapping

  Time for action! Learn how to deploy the script through Tag Manager and test if it works!Few readers

• Google Analytics 4 Integration

  Google Analytics. We all use them and we all struggle to transition from Universal to GA4. Worry no more! A step by step guide on how to directly integrate your Nimbata account with GA4 and send calls as events in your favorite platform.Few readers

• Google Ads Integration

  Conversions, conversions, conversions! Learn how to set up the native integration with Google Ads and how to create the call conversion in your Google Ads account.Few readers

• Setup Automation Triggers

  Automations make our lives easier. Learn how to create your own automation triggers and send call information to your favorite marketing apps. In this guide we setup an additional trigger named “Quality calls” which we use to send calls in Google Ads!Few readers

• Viewing Data / Reports

  Our ads are working and calls are coming in! Which reports should I look at? In this video we provide our own recommendation on which – pre built – reports you should monitor as part of your daily activity!Few readers

• Call Activity / Views / Tagging

  All the call information you need at your fingertips. Learn how to slice and dice call data and create custom views, listen to recordings, add notes and tag calls!Few readers

Show more articles

General

• Start tracking calls as a pro, in less than 5 minutes!

  New to Nimbata? The following step by step guides will help you get up and running in less than 5 minutes! 1. Create Your First Tracking Number 2. Add Destinations 3. Format appearance of tracking numbers 4.Popular

• Add New Tracking Numbers

  Getting Started with Tracking Numbers To add a new tracking number you can either click on "Tracking Numbers" from he main menu or go to Setup My Numbers Tracking Numbers. main menu !Popular

• Format Appearance of Tracking Numbers

  Nimbata allows you to format the way tracking numbers appear on your website. By default, tracking numbers are displayed with no formatting (e.g. 19172849439). If you wish to format the appearance by adding spaces or dashes, follow the steps below. Navigate to "Setup - Tracking". Click on the tracking number you wish to format. (https://storage.crisp.chat/users/helpdesk/website/2f459a49cf382Some readers

• Add New Destination Numbers

  Getting Started with Destinations Numbers Tracking numbers should forward calls to one or more destination numbers. Follow the steps below to add a new destination number. To create a new destination you can either select "Destinations" from the main menu or click Setup My Numbers Destinations. main menu navbarSome readers

• Setup Dynamic Number Insertion to Swap Numbers on your Website

  Getting Started with Dynamic Number Insertion This video shows step by step the process of setting up Dynamic Number Insertion (DNI) script. Once setup, the DNI will dynamically swap your site’s existing phone numbers with one of your tracking numbers by Nimbata. Nimbata’s Dynamic Number Insertion feature allows you to dynamically swap the phone number displayed on your website, with the tracking numbers you have set up under your account. This will allow you toSome readers

• Set up your First Call Flow

  After setting up your tracking numbers and destination, the final step is the Call Flows setup. To create a Call Flow: Navigate to Setup Call Flows or simply choose Call Flows from the main menu main menu navbar menu SeSome readers

• Estimating the pool of numbers for keyword level tracking

  For keyword-level tracking, you will need to base the size of the pool on the maximum number of concurrent visitors from Google Ads on your website. In Google Analytics navigate to "Audience - Overview", select hourly from the drop-down on the right side, Users from the drop-down on the left side and Segment with paid traffic only. From this report you should note the peak and the average session duration.  If for instance your peak is 200 users and the averageSome readers