Articles on: Getting Started

UTM parameters

Below is a list of the UTMs you will see calls being attributed to - depending on your setup.


Session Based Tracking - Call is attributed to a visit

VISIT SOURCE

UTM_SOURCE

UTM_MEDIUM

UTM_CAMPAIGN

Direct

(direct)

(none)

(none)

Organic

[organic_provider_name]

organic

(none)

Google Paid

google

cpc

[utm_campaign]

Bing Paid

bing

cpc

[utm_campaign]

Social Media

[social_media_provider_name]

[utm_medium]

[utm_campaign]

Social Media

[social_media_provider_domain]

referral

(none)

Referral

[website_domain]

referral

(none)

Custom Parameters

[utm_source]

[utm_medium]

[utm_campaign]

Email

email

email

[utm_campaign]


Source Level Tracking - Call is NOT attributed to a visit

VISIT SOURCE

UTM_SOURCE

UTM_MEDIUM

UTM_CAMPAIGN

All or remaining digital

(not set)

[Friendly Name]

(none)

Online Paid

paid

cpc

(none)

Social Media

social

[social_media_source]

(none)

Organic

organic

organic

(none)

Direct

(direct)

(none)

(none)

Referral

referral

referral

(none)

Email

email

email

(none)


Static Based Tracking

VISIT SOURCE

UTM_SOURCE

UTM_MEDIUM

UTM_CAMPAIGN

Impression

Impression

[Friendly Name]

(none)

Offline

Offline

[Friendly Name]

(none)

Other

Other

[Friendly Name]

(none)

TV

TV

[Friendly Name]

(none)

Radio

Radio

[Friendly Name]

(none)

Print

Print

[Friendly Name]

(none)

Google My Business

GMB

[Friendly Name]

(none)

Google Ad Extension

GAE

[Friendly Name]

(none)

Updated on: 08/07/2024

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