Below is a list of the UTMs you will see calls being attributed to - depending on your setup.
Session Based Tracking - Call is attributed to a visit
| VISIT SOURCE | UTM_SOURCE | UTM_MEDIUM | UTM_CAMPAIGN |
|---|
| Direct | (direct) | (none) | (none) |
| Organic | [organic_provider_name] | organic | (none) |
| Google Paid | google | cpc | [utm_campaign] |
| Bing Paid | bing | cpc | [utm_campaign] |
| Social Media | [social_media_provider_name] | [utm_medium] | [utm_campaign] |
| Social Media | [social_media_provider_domain] | referral | (none) |
| Referral | [website_domain] | referral | (none) |
| Custom Parameters | [utm_source] | [utm_medium] | [utm_campaign] |
| Email | email | email | [utm_campaign] |
Source Level Tracking - Call is NOT attributed to a visit
| VISIT SOURCE | UTM_SOURCE | UTM_MEDIUM | UTM_CAMPAIGN |
|---|
| All or remaining digital | (not set) | [Friendly Name] | (none) |
| Online Paid | paid | cpc | (none) |
| Social Media | social | [social_media_source] | (none) |
| Organic | organic | organic | (none) |
| Direct | (direct) | (none) | (none) |
| Referral | referral | referral | (none) |
| Email | email | email | (none) |
Static Based Tracking
| VISIT SOURCE | UTM_SOURCE | UTM_MEDIUM | UTM_CAMPAIGN |
|---|
| Impression | Impression | [Friendly Name] | (none) |
| Offline | Offline | [Friendly Name] | (none) |
| Other | Other | [Friendly Name] | (none) |
| TV | TV | [Friendly Name] | (none) |
| Radio | Radio | [Friendly Name] | (none) |
| Print | Print | [Friendly Name] | (none) |
| Google My Business | GMB | [Friendly Name] | (none) |
| Google Ad Extension | GAE | [Friendly Name] | (none) |
Updated on: 19/07/2022
