Below is a list of the UTMs you will see calls being attributed to - depending on your setup.

Session Based Tracking - Call is attributed to a visit
VISIT SOURCEUTM_SOURCEUTM_MEDIUMUTM_CAMPAIGN
Direct(direct)(none)(none)
Organic[organic_provider_name]organic(none)
Google Paidgooglecpc[utm_campaign]
Bing Paidbingcpc[utm_campaign]
Social Media[social_media_provider_name][utm_medium][utm_campaign]
Social Media[social_media_provider_domain]referral(none)
Referral[website_domain]referral(none)
Custom Parameters[utm_source][utm_medium][utm_campaign]
Emailemailemail[utm_campaign]


Source Level Tracking - Call is NOT attributed to a visit
VISIT SOURCEUTM_SOURCEUTM_MEDIUMUTM_CAMPAIGN
All or remaining digital(not set)[Friendly Name](none)
Online Paidpaidcpc(none)
Social Mediasocial[social_media_source](none)
Organicorganicorganic(none)
Direct(direct)(none)(none)
Referralreferralreferral(none)
Emailemailemail(none)


Static Based Tracking
VISIT SOURCEUTM_SOURCEUTM_MEDIUMUTM_CAMPAIGN
ImpressionImpression[Friendly Name](none)
OfflineOffline[Friendly Name](none)
OtherOther[Friendly Name](none)
TVTV[Friendly Name](none)
RadioRadio[Friendly Name](none)
PrintPrint[Friendly Name](none)
Google My BusinessGMB[Friendly Name](none)
Google Ad ExtensionGAE[Friendly Name](none)
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