Template: how to create a Google Ads Form Conversion workflow

The Google Ads Form Conversion workflow sends tracked form submissions from Nimbata to Google Ads as conversion actions.

This ensures your campaigns measure form leads so you can optimize bids and budget based on what's generating conversions.

Step 1. Go to Workflows and click Create

• Go to Workflows.
• Click Create in the top-right corner.

Step 2. Select From Template

• In the Create a New Workflow menu, select From Template.

Step 3. Choose the Google Ads Form Conversion template

• In the Workflow Templates menu, hover over Google Ads Form Conversion.
• Click Use template.

Step 4. Select your Google Ads configuration

• In the pop-up, create or select the Google Ads configuration you want to associate with this workflow.
• Click OK.

Step 5. Enable the workflow

• Click Enable in the top-right corner of the workflow builder.

Alternatively, go back to the main Workflows list, find the workflow titled Google Ads Form Conversion, and toggle it on.

🎉 Form submissions will now be sent to Google Ads as conversions automatically.

Detailed Guide: Google Ads integration: how to set it up in Nimbata

Detailed Guide: Form tracking: how to set it up in Nimbata

Updated on: 14/04/2026