Articles on: Workflows

Template: how to create a Google Ads Call Conversion workflow

The Google Ads Call Conversion workflow sends call conversions from Nimbata directly to Google Ads as offline conversions.

It shows you which campaigns, ad groups, and keywords drive qualified calls, and gives Smart Bidding the data it needs to optimize toward better leads.


To send multiple conversion types to Google Ads (e.g. qualified lead, booked appointment, sale), you do not need multiple workflows. Configure multiple conversions within the same Google Ads integration using different triggers.


Step 1. Go to Workflows and click Create


  • Go to Workflows.
  • Click Create in the top-right corner.


Step 2. Select From Template


  • In the Create a New Workflow menu, select From Template.


Step 3. Choose the Google Ads Call Conversion template


  • In the Workflow Templates menu, hover over Google Ads Call Conversion.
  • Click Use template.



Step 4. Select your Google Ads configuration


  • In the pop-up, create or select the Google Ads configuration you want to associate with this workflow.
  • Click OK.



Step 5. Enable the workflow


  • Click Enable in the top-right corner of the workflow builder.


Alternatively, go back to the main Workflows list, find the workflow titled Google Ads Call Conversion, and toggle it on.


🎉 Nimbata will now send call conversions to Google Ads automatically when the trigger conditions are met.

Detailed Guide: Google Ads integration: how to set it up in Nimbata

Detailed Guide: Multiple conversions setup: Google Ads, Meta Ads, and Microsoft Ads

Detailed Guide: Google Ads call conversions: how to manually tag and send calls


Updated on: 14/04/2026

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