You can analyse call attribution by UTM source and medium using two methods: via the Tracking Source report or via the Dashboard.

Method 1: Tracking Source report

Step 1. Open the Tracking Source report

• Go to Analytics > Tracking Source.

Step 2. Set the date range

• Click the date range picker.
• Select the period you want to view.
• Click Apply.

Step 3. Switch the channel to UTM Source / Medium

• Click the Channel menu on the upper-left of the report.
• Select UTM Source / Medium.

Step 4. Apply filters (optional)

• Click Filters and select any filters you want; e.g. Recording.
• Click Apply.

Your report now shows call data broken down by UTM source and medium.

Method 2: Dashboard

Step 1. Open the dashboard and add a chart

• Go to Analytics > Dashboard.
• Click + Add at the top-left.
• Select the Calls chart category.

Step 2. Search for UTM reports

• Type UTM source/medium in the search bar.
• Click Add next to the report or reports you want.

• Close the menu.

Step 3. Set the date range

• Click the date range picker.
• Select your time frame.
• Click Apply.

🎉 Your UTM source and medium reports are ready to analyse.

Detailed Guide: What are UTM parameters?

Detailed Guide: How to customize your dashboard

Detailed Guide: How to filter your reports, views, and dashboard

Updated on: 08/04/2026