Facebook integration: How to set it up in Nimbata

Nimbata’s Facebook integration allows you to send call conversion data to Meta Ads Manager, helping you understand which campaigns and ads drive phone leads. This guide covers how to connect Nimbata with Facebook to track call performance and improve attribution accuracy.

To do so follow the steps described below:

How to set up your Facebook integration

Step 1. Go to Integrations > Facebook, and click on the "Login with Facebook" button.

Step 2. Proceed with the steps to grant access to Nimbata for your Facebook account. Upon completion, you will receive a confirmation message, verifying the successful establishment of the connection, as below.

Step 3. **Then, select your trigger. You can either opt for the default "After Every Call" or create your own by clicking on the Trigger Field. From the drop-down list, select "Create Trigger." This feature enables you to filter the calls you want to send to Meta as conversions. For instance, if you want to only send answered calls, create a new trigger that aligns with your criteria (call_outcome="Answered**").

**Step 4. **After choosing your trigger or creating a new one, configure the Business, Facebook Pixel ID and the Conversion Name field.

🎉 That's it! From now on, each call that meets your trigger's criteria will be pushed to Meta.

Updated on: 16/02/2026