Articles on: Integrations

Google Analytics 4 integration: how to set it up in Nimbata

Nimbata's GA4 integration sends call data as events directly to your GA4 property via the Measurement Protocol, helping you understand which traffic sources and campaigns drive phone leads.


Google Analytics 4 Integration


This guide assumes you have a working GA4 property and a web data stream configured. If not, review Google's GA4 setup guide before proceeding.The integration is configured at the project level. Make sure you're editing the correct project before proceeding.


Step 1. Connect Nimbata to GA4



For Client-Side tracking, enter your Measurement ID and GA4 Measurement Protocol API secret. Both are found in your GA4 account under Admin > Data collection and modification > Data Streams > [your stream] > Web Stream Details:


  • Measurement ID

Listed under Stream Details (format: G-XXXXXXXXXX)


  • API secret

Found under Events > Measurement Protocol API secrets. Click Create if you don't already have one.


For Server-Side tracking (sGTM), enter your sGTM Server URL, sGTM Activation Path, and Measurement ID:


  • sGTM Server URL

The custom domain mapped to your sGTM container (e.g. https://sgtm.yourdomain.com).

Find it in Google Tag Manager under your Server container > Admin > Container Settings > Server container URLs.


  • sGTM Activation Path

The endpoint path you configured on your GA4 Measurement Protocol client inside the sGTM container (commonly /mp/collect).

Find it in your Server container > Clients > [your GA4 MP client] > Request path.


  • Measurement ID

Same as above, from your GA4 web stream under Admin > Data Streams > [your stream] > Stream Details.


Step 2. Select the call events to send


  • Make sure your credentials are saved.
  • Choose which call events Nimbata should send to GA4.
  • Click Add Row to add multiple events; for example, All Calls, Answered Calls, or First-time Callers.


Use a distinct event name for each to avoid duplicate or overlapping data in GA4.


  • You can optionally attach extra parameters to each event
  • E.g. Start Time, Campaign, Recording Link) by selecting them and assigning a name.
  • These will appear as event parameters in GA4 and may need to be registered there before they show in reports.


Detailed Guide: Full list of available call event parameters


Step 3. Activate the integration


  • Once your Measurement ID and API secret are in place, Nimbata will prompt you to create a workflow.
  • Click Create new workflow; Nimbata will set it up automatically.



Step 4. Confirm the integration is live


  • Return to the GA4 integration page.
  • You should see: "This integration is running in 1 workflow: Google Analytics (running)".




🎉 That's it! Your call events will appear in GA4 under Events or Conversions, depending on how they are configured. Allow some time for GA4 to process incoming data after the integration goes live.


Detailed Guide: How to import Nimbata call events into Google Ads via GA4


Updated on: 27/05/2026

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