How to set up multiple conversions in Google Ads, Facebook and Microsoft Ads

This guide shows you how to setup multiple conversions in Google Ads and Microsoft Ads or send multiple events in Facebook.
The process is the same for all three applications so as an example we will show how to do so in Facebook.

Step 1. Under Facebook Settings select the Trigger, Business, Facebook Pixel ID and the desired Facebook Event Name.




Step 2. To add a second conversion, click on the "Add Conversion" button. Then choose your trigger. Ensure that is different than the one used in your first conversion. If you haven't already setup a different trigger click on "+ create trigger", otherwise choose an existing trigger for your new conversion.

Step 3. After choosing your trigger or creating a new one, configure the Business, Facebook Pixel ID and the Conversion Name field, as you've done with your first conversion.



You can add as many conversions as you wish - just remember to accompany them with the respective trigger.


For integrations involving multiple conversions, editing triggers is not available directly under the Manage Screen. Instead, you'll find a link indicating the use of multiple conversions, as shown below. Click on the link to be redirected to the Integration's page where you can make the necessary adjustments.




For Google Ads and Microsoft Ads it is important to create the conversions in the accounts first - see these guides:
Google Ads: https://help.nimbata.com/en/article/google-ads-integration-k3bbu3/
Microsoft Ads: https://help.nimbata.com/en/article/microsoft-ads-integration-1fo6h44/

Updated on: 04/02/2024