Tracking numbers

In call tracking, a tracking number is a unique phone number used to monitor and attribute phone calls to specific marketing campaigns, sources, or activities. These numbers are part of a system designed to help businesses understand which marketing efforts are driving inbound calls and measure their effectiveness.

Get Started

Step 1. Go to Tracking > Numbers



If you're getting your first tracking number, you'll be directed to the right screen. Otherwise, follow Step 2 below.

Step 2. Click on the "+Add" button.



Step 3. Choose where you wish to place your tracking numbers. and click "Next".



All online sources: If you choose "All Online Sources," you'll be able to track phone calls from various channels, including Google Ads, Organic, Referral, and more.

Specific Online Channel: Opt for the "Specific Online Channel" option if you want your tracking number dedicated to monitoring just one online channel, such as Google Search Ads or Google My Business.

Somewhere else: By selecting the "Somewhere Else" option, your tracking number will exclusively track calls from a specific offline source, like a newspaper or a billboard.

Step 4. In the next step, you will decide how many tracking numbers are necessary to effectively monitor your phone calls. This is where the concept of the pool comes into play. The Call Tracking Pool is a collection of available tracking numbers ready to be assigned to new sessions when visitors land on your website. If you already know the quantity of tracking numbers you'll need, simply enter the amount in the "Quantity" field. Otherwise, you will need to calculate your pool based on your requirements.

2 ways you can calculate your pool

Manually: To manually calculate your pool, start by determining your hourly peak visitors. Access Google Analytics 4 and navigate to: Audience > Overview > Users (hourly). Identify your peak number. Then come back to Nimbata and click on the "Get from calculator" button.

Input your hourly peak visitors and Nimbata will promptly reveal the required number of tracking numbers based on your traffic and average session duration. Click on "Use Pool" to proceed.



Through GA4: Connect Nimbata with GA4 effortlessly by clicking "Get from Google" and granting access to Nimbata.



Select the desired Account and GA4 Property from which you want Nimbata to retrieve data. Your recommended pool will then appear as shown below:



Step 4. Click on "Use recommended pool of X tracking numbers" or select a specific channel and use the recommended pool for it only.

Step 5. Choose your tracking number prefix by selecting the State and City for the US, or City for EU, UK, and AU. Then, pick the numbers you wish to use from the provided list. If you need more than 10 numbers, then they will be picked automatically for you. Once done, click on "Finish".



Step 6. You will be taken back to your Numbers list. From there you can give a friendly name for your numbers that will help you recognize them, for example, "US Maryland Numbers." To do that you can either click on the number name, edit it and click on the green checkmark next to it.



Or, you can bulk edit names by ticking the numbers you want to edit, then clicking on the "Modify number name" button, choosing your new name and then clicking "Change".



Step 7. Enter the Destination Number. The destination number is the phone number that will ring when someone calls using the specific tracking numbers. Go to Tracking > Destinations.


Step 8. Click on the "+Add" button, choose country, add the number and name and click on "Add Destination".




🎉 Congratulations! The Tracking Numbers are now yours. Continue with creating your first call flow in order to start receiving calls through your new tracking numbers.

Updated on: 04/12/2024