Updated: How to set up the Google Ads + Nimbata integration (2026 Guide)

How to set up the Google Ads + Nimbata integration in the updated interface

If your Google Ads setup looks different than in the screenshots below, follow the original interface Google Ads setup guide instead: https://help.nimbata.com/en/article/how-to-set-up-the-google-ads-nimbata-integration-2026-guide-original-interface-16qe443/

Nimbata's Google Ads integration helps you discover which sources, campaigns, adgroups, ads, and keywords are driving not only the most phone leads but also the most high-value leads to your business, optimize your marketing efforts, and allocate your budget accordingly.

Sometimes you want to directly integrate with Google Ads and not via a Google Analytics goal. To do so follow the steps described below:

Setup instructions

Step 1. In Nimbata, go to Integrations > Google Ads and click on 'Connect'.

Step 2. On the Google Ads pop-up tab, you will be prompted to 'Sign in with Google' through your account. Select your Google account, and give access to Nimbata by clicking on 'Continue', and then on 'Allow'. A confirmation message will appear indicating that your account has been successfully connected.

Once you are signed in, your Nimbata account will display your Gmail address in green:

Step 3. Then go back to your Google Ads Account that you just linked to Nimbata.

Step 4. Head over to 'Goals > Summary' and click on '+ Create conversion action'.

Step 5. Select your preferred action from the conversion actions menu. We're going with 'Contact' for this example. Click 'Save and continue'.

NOTE: The conversion action menu differs slightly between categories of conversions. Even if you see a slightly different menu, the logic remains the same. Just set your data source to 'Offline' and select to 'Connect data source later' before hitting 'Save and continue'.

Step 6. Click on 'Add conversion actions' and select the 'Connect data source later' option.

Step 7. Add all the conversion actions you need and click on 'Save and continue'.

Step 8. Check everything looks correct and click the 'Finish' button at the end of the page to complete your setup.

This will eliminate the warming message in Nimbata about ensuring that your conversion is set up to track conversions from clicks:

Before setup:

After setup:

🎉 That's it! Your Google Ads account will be populated once a day with call conversions from Nimbata!

Updated on: 18/12/2025

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