Many phone number clicks but few calls. Is this normal?

You may have noticed that although you are getting plenty of clicks on your phone numbers, the actual calls are too few. There is nothing to worry about, this is actually perfectly normal. In Nimbata we’ve been tracking calls for various verticals for over 10 years and our data shows that the rate between clicks and calls stands at around 10-20%, which means you get 1 or 2 calls per 10 clicks. Of course this percentage can vary depending on your own marketing strategy, optimization, industry, target audience, etc. So, don’t worry if you are noticing such rates too.

Updated on: 15/11/2024