Google Local Service ads

Google local service ads are great for small service businesses that cater to specific areas, like cities, towns, districts, or counties.

Plumbers
Electricians
Roofers
Lawyers
Real estate agents
Dentists
Doctors
Physiotherapists
Auto repair shops
Car dealerships
Vets
Pet groomers

These businesses can leverage Local Service Ads to increase their visibility in local search results, attract more customers, and ultimately grow their business.

Compared to regular ads, LSAs offer:

Increased visibility: Local service ads appear at the top of Google Search results, making them highly visible to potential customers searching for local services.

Pay-per-lead model: Unlike traditional pay-per-click (PPC) advertising, local service ads operate on a pay-per-lead basis. This means businesses only pay when a potential customer contacts them directly through the ad, which can be more cost-effective.

Targeted advertising: These ads are specifically designed to target local customers who are actively searching for the services offered. This targeted approach can lead to higher conversion rates, as the ads are shown to people who are already interested in the service.

Customer reviews: The ads often display customer reviews and ratings, which can influence potential customers' decisions. Positive reviews can significantly enhance the ad's effectiveness and attract more business.

Easy to set up and manage: They are relatively easy to set up and manage compared to other forms of online advertising. Google provides a straightforward process for creating and optimizing these ads.

Businesses that use local service ads can also apply to receive the Google Guaranteed or Google Screened badges, which increase their trustworthiness in the eyes of potential customers.

Nimbata and Google Local Service ads

Just like with regular Google Ads, combining Nimbata with Local Service ads can yield numerous benefits for your business. Let's take a look at some of them:

Enhanced call tracking: Nimbata provides advanced call tracking and analytics, which can help businesses understand the effectiveness of their Google Local Service Ads. By tracking calls generated from these ads, businesses can gain insights into which campaigns are driving the most engagement and conversions.

Improved ROI measurement: By integrating Nimbata with Google Local Service Ads, businesses can better measure the return on investment (ROI) of their advertising spend. This is achieved by attributing phone calls to specific ads, allowing for more accurate performance metrics.

Dynamic call routing: Nimbata can route calls to the most appropriate agent or department based on the ad that generated the call. This ensures that potential customers are connected with the right person, improving the likelihood of a successful conversion.

Local presence: Google Local Service Ads help businesses appear more prominently in local search results. When combined with Nimbata's call tracking, businesses can optimize their local presence by understanding which ads are driving local engagement and adjusting their strategies accordingly.

How to use Nimbata with Google Local Service ads

Step 1. Acquire a new tracking number, Go to Tracking > Numbers and click on the "+Add" button.



Step 2. Select the "Somewhere else" option.

Then, select the "Other" option.

Step 3. Choose country, city and number and provide a friendly name. Then click "Finish".

**Step 4.** Go to your Local Services Ads account. If you already have an account, then skip directly to Step 5.

If it's a new account, then set it up following this [guide](). When you reach the part where you will have to add your phone number, then add your call tracking number as your business phone and enable email and text messages. Finish setting up your ads.



Step 5. (Only if you already have an account). Go to "Profile & budget".


Step 7. Scroll down to "Settings" and make sure to enable the "Text message" option, where you will add your call tracking number by clicking on the pencil symbol.

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And that was it! Now, all your calls and messages will be routed through your call tracking number, along with all the data you need!

Updated on: 10/02/2025