How to set up the Google Ads + Nimbata integration (2026 Guide) [Latest Interface]

How to set up the Google Ads + Nimbata integration [Latest interface]

Nimbata's Google Ads integration helps you discover which sources, campaigns, adgroups, ads, and keywords are driving not only the most phone leads but also the most high-value leads to your business, optimize your marketing efforts, and allocate your budget accordingly.

Sometimes you want to directly integrate with Google Ads and not via a Google Analytics goal. To do so follow the steps described below:

Setup instructions

Step 1. In Nimbata, go to Integrations > Google Ads and click on 'Connect'.

Step 2. On the Google Ads pop-up tab, you will be prompted to 'Sign in with Google' through your account. Select your Google account, and give access to Nimbata by clicking on 'Continue', and then on 'Allow'. A confirmation message will appear indicating that your account has been successfully connected.

Once you are signed in, your Nimbata account will display your Gmail address in green:

Step 3. Then go back to your Google Ads Account that you just linked to Nimbata.

Step 4. Head over to 'Goals > Summary' **and click on '+ Create conversion action**'.

Step 5. Deselect 'Conversions from phone calls' so only 'Conversions offline' is selected, then click on 'Add data source'.

Step 6. On the 'Add an offline data source' menu, select 'Skip this step and set up a data source later' under 'Data Source' and click on the checkbox under 'Customer Data'. Then, click on 'Done'.

Step 7. With your data source settings selected, click on 'Continue'.

Step 8. Select the conversion categories you want to measure and the events you can use to measure them. We're going with 'Phone-call lead' for this guide.

Step 8.5. OR:

• Scroll down and select one of your linked account properties to create multiple conversions from.

• We're going with 'Nimbata GA4' for this example.

• To continue, select 1 or more events from the GA4 property. Make sure to populate the 'Conversion category' field.

• Complete this step by clicking on 'Save and continue'.

Step 9. Before finishing your setup in Google Ads, read your new conversion's summary to make sure everything's looking alright. Then, scroll down to the end of the page.

Step 10. Click the 'Finish' button at the end of the page to complete your setup. Optionally, you can view the event snippet which you can copy and download.

• Event snippet: Feel free to edit, copy, and download the snippet by clicking on the corresponding buttons.

1. Before setup:

2. After setup:

🎉 That's it! Your Google Ads account will be populated once a day with call conversions from Nimbata!

Updated on: 03/12/2025