How to set up Google Ads (New interface)

Set up Google Ads integration

Nimbata's Google Ads integration helps you discover which sources, campaigns, adgroups, ads, and keywords are driving not only the most phone leads but also the most high-value leads to your business, optimize your marketing efforts, and allocate your budget accordingly.

Sometimes you want to directly integrate with Google Ads and not via a Google Analytics goal. To do so follow the steps described below:

Setup instructions

Step 1. In Nimbata, go to Integrations > Google Ads and click on 'Connect'.

Step 2. On the Google Ads pop-up tab, you will be prompted to 'Sign in with Google' through your account. Select your Google account, and give access to Nimbata by clicking on 'Continue', and then on 'Allow'. A confirmation message will appear indicating that your account has been successfully connected.

Once you are signed in, your Nimbata account will display your Gmail address in green:

Step 3. Then go back to your Google Ads Account that you just linked to Nimbata.

Step 4. Head over to 'Goals' and click on '+ Create conversion action'.

Step 5. Deselect 'Conversions from phone calls' so only 'Conversions offline' is selected, then click on 'Add data source'.

Step 6. On the 'Add an offline data source' menu, select 'Skip this step and set up a data source later' under 'Data Source' and click on the checkbox under 'Customer Data'. Then, click on 'Done'.

Step 7. With your data source settings selected, click on 'Continue'.

Step 8. Select the conversion categories you want to measure and the events you can use to measure them and click on 'Save and continue'.

This will eliminate the warming message in Nimbata about ensuring that your conversion is set up to track conversions from clicks:

Before setup:

After setup:

🎉 That's it! Your Google Ads account will be populated once a day with call conversions from Nimbata!

Updated on: 11/08/2025

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