How to set up Google Ads

Set up Google Ads Integration

Nimbata + Google Ads (previously known as Google AdWords) integration helps you discover which sources, campaigns, adgroups, ads, and keywords are driving not only the most phone leads but also the most high-value leads to your business, optimize your marketing efforts, and allocate your budget accordingly.

Sometimes you want to directly integrate with Google Ads and not via a Google Analytics goal. To do so follow the steps described below:

Setup

Step 1. In Nimbata, go to Integrations > Google Ads and click on 'Connect'.

Step 2. On the Google Ads pop-up tab, you will be prompted to 'Sign in with Google' through your account. Select your Google account, and give access to Nimbata by clicking on 'Continue', and then on 'Allow'. A confirmation message will appear indicating that your account has been successfully connected.

Once you are signed in, your Nimbata account will display your Gmail address in green:

Step 3. Then go to the Google Ads Account which you just linked in Nimbata.

Click on 'Create'.

Then, click on 'Conversion action'.

Step 4. Then, select 'Import' > 'CRMs, files, or other data sources' > 'Track Conversions from clicks'. Finally, choose to 'Skip this step and set up a data source later' under the 'Data Source' section and hit 'Continue'. Your set up should look like this:

Step 5. Pick your Conversion Goal and enter your Conversion's Name before clicking on 'Add'.

Step 6. After you've added the number of conversion actions you need, click on 'Save and continue'.

Step 7. Now, go back to Google Ads in your Nimbata integrations and select your Google Ads Account. Select the conversion you've just created within Google Ads. If you wish to include the value of each call or send enhanced conversions, simply check the 'value' and 'enhanced conversion' boxes respectively.

Now that your Google Ads are set up, it's time to create a workflow to connect it to.

Creating Google Ads workflows

For the full guide on how to create any type of workflow, check this guide out: https://help.nimbata.com/en/article/how-to-set-up-workflows-previously-automations-q8c5v5/

Step 1. In Nimbata, go to Workflows.

Step 2. Select your trigger, add your conditions, and assign the Google Ads Integration task from the menu:

Step 3. Select the conversion you've set up earlier in this article from the conversions pop-up menu:

Step 4. Your Google Ads and workflow setup is now complete!

🎉 That's it! Your Google Ads account will be populated once a day with call conversions from Nimbata!

Updated on: 11/08/2025

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