Google Ads conversions via GA4: how to import Nimbata call events

Import Nimbata call events from GA4 into Google Ads as conversion actions, so calls recorded by Nimbata and sent to GA4 are visible directly in your Google Ads campaigns.

Before you start, make sure you have:

• Nimbata integrated with GA4
• Google Ads linked to your GA4 property
• Your call event appearing in GA4 under Events
• That your event is toggled as a Conversion in GA4.

Step 1. Start a new conversion action in Google Ads

In Google Ads:

• Go to Goals > Conversions > Summary.
• Click + Create conversion action.

Step 2. Select Import as the conversion source

On the Start tracking conversions screen, select Import.

Step 3. Choose your GA4 property

• Select Google Analytics 4 properties > Web from the options that appear.
• Click Continue.

Step 4. Select and import your call events

• Select the conversion actions to import from your GA4 property.
• Click Import and continue.

Step 5. Review and adjust your conversion settings

Once imported, your GA4 call events will appear as conversion actions in Google Ads.

To adjust conversion settings later:

• Return to the Summary view
• Select the conversion
• Edit its settings as needed

🎉 That’s it! Imported conversions may take some time to appear in Google Ads, depending on GA4 and Google Ads processing.

Updated on: 20/03/2026