How to Integrate Google Ads (Import Method)

Set up Google Ads Integration - Direct Method

Nimbata + Google Ads (previously known as Google AdWords) integration helps you discover which sources, campaigns, adgroups, ads, and keywords are driving not only the most phone leads but also the most high-value leads to your business, optimize your marketing efforts, and allocate your budget accordingly.

Sometimes you want to directly integrate with Google Ads and not via a Google Analytics goal. To do so follow the steps described below:

Set Up

Step 1. Go to Integrations > Google Ads, and click on the "Sign in with Google" button

Step 2. Choose your account, and give access to Nimbata by clicking on "Continue", and then on "Allow". A confirmation message will appear indicating that your account has been successfully connected.

Step 3. Then go to the Google Ads Account which you just linked in Nimbata. In Google Ads click on "Create" and then "Conversion Action".

Step 4. Then click on Import > CRMs, files, or other data sources > Track Conversions from clicks. Finally, at the "Data source" section choose the second option ("Skip this step and set up a data source later"). Your set up should look like this:

Step 5. Hit on "Continue". Then, choose your conversion goal and enter your conversion's name, and hit on "Add". Save your new conversion by clicking on Save & Continue.

Step 6. Now, go back to Google Ads in your Nimbata integrations and select your Google Ads Account. Select the conversion you've just created within Google Ads. If you wish to include the value of each call or send enhanced conversions, simply check the 'value' and 'enhanced conversion' boxes respectively.

🎉 That's it! Your Google Ads account will be populated once a day with call conversions from Nimbata!

Updated on: 08/08/2025