Track conversions in Google Ads

Many users wonder what is the right amount of tracking numbers when it comes to Google Ads. The quick answer is, "It depends".

The longer, more detailed one, follows below.

Tracking calls from Call Extensions

Here, you need a static call tracking number.

You determine your assets on an account, campaign, or ad group level and from here on, it's up to the level of depth of attribution you want to get from your call tracking.

For example, if you want campaign-level attribution, then you get as many numbers as you have campaigns. Eg, for 3 campaigns, you get three numbers. The same for ad groups. For account level, you only need one.

In case, you have set up your DNI to track all your sources, you are good to go. You don't need any more numbers since they are already calculated in your pool for all sources. You can start tracking your PPC Calls within your Google Ads account by setting up the integrations.

Tracking only calls from Google Ads

If you want to see how many numbers you need to track calls coming from Google Ads:

Step 1. Go to Tracking > Numbers.

Step 2. And click on the "check pool" button on the upper right corner.

Step 1. Click on the "+Add" button.

Step 2. Select 'A specific online channel', then click on 'Online paid', and hit the 'Next' button.

Step 3. Leave everything as is on the 'Which Paid Partners & Networks?' menu, i.e. Partners: All and Network: Search & Display, and click 'Next'.

Step 4. Click the 'Get from Google' button to receive an estimate on the amount of numbers you will need. Then, hit 'Next'.

Step 5. You can find the amount of tracking numbers you need under the 'Paid Search' row. Click on 'use' on the right side to select the recommended pool of numbers.

Step 6. Click on 'Finish' and you're done!

Now, you now how many numbers you need to track calls from Google Ads.

Updated on: 17/12/2025