Track conversions in Google Ads

Many users wonder what is the right amount of tracking numbers when it comes to Google Ads.

The quick answer is, "It depends".

The longer, more detailed one follows below.

Tracking calls from Call Extensions

Here, you need a static call tracking number.

You determine your assets on an account, campaign, or ad group level and from here on, it's up to the level of depth of attribution you want to get from your call tracking.

For example, if you want campaign-level attribution, then you get as many numbers as you have campaigns. Eg, for 3 campaigns, you get three numbers. The same for ad groups. For account level, you only need one.

In case, you have set up your DNI to track all your sources, you are good to go. You don't need any more numbers since they are already calculated in your pool for all sources. You can start tracking your PPC Calls within your Google Ads account by setting up the integrations.

Tracking only calls from Google Ads

If you want to see how many numbers you need to track calls coming from Google Ads:

Step 1. Go to Tracking > Numbers



Step 2. Click on the "check pool" button on the upper right corner.



Alternatively:

Step 1. You click on the "+add" button


Step 2. Choose the option that says "A specific online channel".


Step 3. Click on the "Online paid" option.


Step 4. Select the "All" option.


Step 5. Click on the "Get from Google" button to receive an estimate on the amount of numbers you will need.



Step 6. You will find the amount you need on the "Paid search" row. Click "use" on the right side.



Finish the procedure.

And you are done! Now, you now how many numbers you need to track calls from Google Ads.

Updated on: 27/01/2025