Google Ads enhanced conversions: Nimbata overview

How enhanced conversions work with Nimbata and Google Ads

Google Ads Enhanced Conversions is a feature that allows advertisers to improve conversion measurement by sending hashed, first-party customer data to Google in a privacy-safe way. This data is used by Google Ads to help match conversions that may not be attributed through standard tracking alone.

This can be useful in cases where standard conversion tracking is limited.

How does Nimbata send Enhanced Conversions to Google Ads?

Nimbata supports Enhanced Conversions by sending caller ID data in hashed form through the Google Ads API, in accordance with Google Ads requirements.

The hashed data is used by Google Ads to help match conversions where applicable.

How do I tell Nimbata to send Enhanced Conversions to Google Ads?

This section explains how to enable Enhanced Conversions in Nimbata. Make sure the Google Ads integration is already set up before following the steps below: https://help.nimbata.com/en/article/google-ads-16qe443/

Step 1. Go to Integrations > Google Ads.

Step 2. Check the Use enhanced conversion box to enable the setting. Nimbata will display a confirmation message once the setting is saved.

Once enabled, Enhanced Conversions will be included when call conversions are sent to Google Ads.

Note: Nimbata currently supports Enhanced Conversions using hashed caller ID data.

Updated on: 16/02/2026

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