Cometly

Call tracking and marketing attribution

Integrating call tracking with Cometly, a marketing analytics platform, offers a powerful combination for businesses looking to understand their marketing effectiveness better. Here's how:

• Uncover hidden touchpoints: Call tracking sheds light on offline interactions, revealing the complete customer journey.
• Optimize marketing spend: By understanding which marketing channels (online and offline) are driving calls, you can allocate resources more efficiently.
• Accurate measurement: Track calls from specific campaigns or marketing initiatives launched within Cometly.

Integrating Nimbata with Cometly

Step 1. Go to Integrations > Cometly.

Step 2. Now you will need to paste the Cometly webhook URL in the URL field. To acquire that webhook, you need to log in to your Cometly account.

Step 3. Then, navigate to the Integrations page in your Cometly space and scroll down to the 'Connections' section. Click the 'Add Integration' button.

Step 4. Type and select 'Nimbata' on the search bar and click on 'Next'.

Step 5. Click the 'Activate Nimbata' button.

Step 6. Copy the Nimbata Webhook Setup URL that's been generated.

Step 7. Paste the webhook setup URL into the URL field in your Nimbata account.

Step 8. [Optional] Click on 'Send Test' and 'Send Event'. In this step, Nimbata will send a test email to showcase how the data will be displayed.

And that was it! Now your Nimbata account is successfully integrated with Cometly.

Updated on: 27/08/2025