Google Ads Enhanced Conversions

Google Ads Enhanced Conversions is a feature that allows advertisers to improve the accuracy of conversion tracking by using first-party data collected on their websites. Enhanced Conversions helps bridge the gap in tracking caused by stricter privacy regulations, browser changes, and the growing use of ad blockers, which can sometimes interfere with standard conversion tracking methods like cookies. ---

How to send Google Ads Enhanced Conversions

It's very simple!

Step 1. Go to Integrations > Google Ads



Step 2. Check the "Use enhanced conversion" box.




That was it!

For the time being, Nimbata tracks caller IDs as enhanced conversions, but more datapoints will be added soon, so stay tuned!

Updated on: 22/01/2025