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All about Nimbata and enhanced conversions in Google Ads

What are enhanced conversions in Google Ads?

Google Ads Enhanced Conversions is a feature that allows advertisers to improve the accuracy of conversion tracking by sending hashed first-party conversion data collected from website tags or imported offline events from your website to Google. Enhanced Conversions helps bridge the gap between business tracking needs and consumer protection advances, such as privacy regulation frameworks (GDPR, HIPAA), browser security enhancements, and the growing use of ad blockers.

Enhanced Conversions succeeds where standard conversion tracking methods, such as cookies, are no longer effective.

How does Nimbata send Enhanced Conversions to Google Ads?

Nimbata sends the caller ID in hashed form through the Google Ads API. We follow all Google Ads API requirements for uploading Enhanced Conversions data.

Our internal processes include comprehensive logging systems to verify that all data is sent accurately and in accordance with Google’s specifications.

How do I tell Nimbata to send Enhanced Conversions to Google Ads?

This guide helps you enable Enhanced Conversions between Google Ads and Nimbata. You will need to have Google Ads already set up in Nimbata. If you need help with the initial setup, follow this guide first before completing the steps below: https://help.nimbata.com/en/article/google-ads-16qe443/

Step 1. Go to Integrations > Google Ads.

Step 2. Check the 'Use enhanced conversion' box to complete the process. Nimbata will display a message confirming your Google Ads settings have been updated successfully.

You're all set!

NOTE: Nimbata only tracks caller IDs as enhanced conversions, but more data points will be added soon.

Updated on: 07/08/2025

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