Google Ads Conversions via GA4: How to Import Nimbata Call Events
How to send call events to Google Ads via GA4
One effective way to track call data in Google Ads is by importing conversions directly from Google Analytics 4 (GA4). In this configuration, call events recorded by Nimbata and sent to GA4 are imported into Google Ads to be used as conversion actions.
Prerequisites
Before you begin the import process, ensure you have completed the following:
- Integrate Nimbata with GA4: Confirm that Nimbata is authorized to send call events to your GA4 property
- Link Google Ads and GA4: Your Google Ads account must be linked to your GA4 property to share data
Guide: https://help.nimbata.com/en/article/google-ads-integration-how-to-set-it-up-in-nimbata-1su24zl/
- Verify Event Flow: Confirm that
nimbata_call(or your custom call event) is appearing in your GA4 Real-time reports or Event list
Guide: https://support.google.com/analytics/answer/12571843?hl=en
- Mark as Conversion: In GA4, ensure the specific call event is toggled as a Conversion.
How to set everything up
Head over to your Google Ads account and follow these steps:
Step 1. Navigate to Goals > Conversions > Summary. Once in the 'Summary' view, click the ' + Create conversion action' button.
Step 2. On the 'Start tracking conversions' menu, select the 'Import' option.
Step 3. Then, select 'Google Analytics 4 properties > Web' from the menu that appears below and click on 'Continue'.
Step 4. Select the conversion actions to import from your Google Analytics 4 property and click on 'Import and continue'.
Step 5. Once imported, your GA4 call events will appear as conversion actions in Google Ads. If you need to adjust conversion settings later, return to the Summary view, select the conversion, and edit its settings as needed.
🎉 That’s it! Imported conversions may take some time to appear in Google Ads, depending on GA4 and Google Ads processing.
Updated on: 06/03/2026
Thank you!