How to set up swap groups

Create a clear data picture with swap groups

Swap groups are a great way to get exact data about your incoming calls if you use multiple numbers on your website. For example, on this website we have 3 different phone numbers and we want to track calls for each one separately, instead of lumping them all together.

Getting your tracking number

It is pretty easy to acquire tracking numbers, in fact it will only take you a few minutes. Just follow the steps bellow:

Step 1. Go to Tracking > Numbers and select the channel type of channel(s) you wish to track:

Step 2. Select your preferred number type (Toll Free or Local & National) and calculate the amount of numbers you need.

Step 3. On the pop-up window, insert the number of peak visitors on your website and let the calculator generate the size of your tracking number pool. Click on 'Use pool'.

Step 4. Make sure the recommended tracking number pool is displayed next to 'Quantity'. Then, fill out the rest of your number preferences and click on 'Finish'.

Setting up a swap group

Step 1. If you haven’t done it already, go to Tracking > Call Flows, click on '+ Add' and create one call flow for each phone number that appears on your website.

Example of what a call flow may look like:

Step 2. When you are done, go back to Tracking > Numbers and assign your numbers to the corresponding call flows.

Step 3. Go to Tracking > Tracking Code. Click the button that says '+ Add swap group' and create as many groups as you need.

Step 4. Then add each number that appears on your website to each group and assign at least one tracking number to each one. Hit 'Save & Publish'.

Step 5. All you need to do now is copy the tracking code generated above and add it to your website.

And there you have it. Swap number groups ready to go. This is the end result on our own website. As you can see in the images below, the original numbers have been replaced by the call tracking ones.

Updated on: 30/07/2025