How to send enhanced conversions in Microsoft Ads

Microsoft Ads enhanced conversions

Microsoft Ads enhanced conversions are a feature designed to help advertisers improve the accuracy of their conversion tracking and analyze their campaign performance. This feature leverages first-party data to improve the measurement of conversions such as making a purchase or signing up for a newsletter, or other actions that users take on an advertiser's website after clicking on an ad.

You first need to connect your Nimbata account to Microsoft Ads to activate enhanced conversions. Check out the following guide for setup instructions: https://help.nimbata.com/en/article/microsoft-ads-1fo6h44/

How to send enhanced conversions to Microsoft Ads

Step 1. Go to Integration > Microsoft Ads.

Step 2. Check the 'Use enhanced conversion' box.

And that was it! Now you can send enhanced conversions to Microsoft Ads!

Updated on: 18/03/2026

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