How to create Google Ads Conversion Action directly from Nimbata:

Yes. You read that right. Instead of digging through Google Ads to create a new conversion action, you can now do it directly from Nimbata.

Important Prerequisite: To perform this action, an active and connected status of your Google Ads account and Nimbata is required. 

This step by step guide shows you how to create a new conversion action for your Google Ads directly from Nimbata:

Step 1. Navigate to your Google Ads Integration

Go to Project > Integrations > Google Ads

Step 2. Add your new conversion

Click + Add conversion and select the ads account you want to connect with this conversion.

Type your Conversion Name in the relevant field and press enter

Step 3. Create your new conversion action

Select the category of your newly named conversion by the dropdown menu (Phone call lead/ Imported lead/ Submitted lead form etc)

Refine your Counting parameters: by choosing One for (one conversion per click), or Every (every conversion counted per click)

Adjust the time period (days) for your Click-through lookback window

Hit Create. 

🎉 Your new conversion action is all set!

Related Articles:

Detailed Guide: How to set up workflows
Detailed Guide: Why does Google Ads show "inactive" status?

Updated on: 11/09/2026