Google Analytics 4 integration: How to set it up in Nimbata

Google Analytics 4 Integration

This article assumes you have a working GA4 property and a web data stream configured. If you're unsure about your GA4 setup, we recommend reviewing Google’s GA4 documentation before proceeding: https://support.google.com/analytics/answer/9304153?hl=en

Nimbata’s Google Analytics 4 integration allows you to send call data as events directly to GA4, helping you understand which traffic sources, campaigns, and sessions drive phone leads. This guide covers how to connect Nimbata with GA4 to enable session-based call attribution and event tracking.

To do so follow the steps described below:

How to set up your Google Analytics 4 integration

Nimbata integrates with GA4 by sending events via the Measurement Protocol when calls occur. These events are processed by GA4 and may appear in reports with delay.The integration is configured at the project level, so make sure you are editing the correct project before proceeding.

Step 1. Go to Integrations > Google Analytics. The first thing you should do is to fill the GA4 API Key and the Measurement ID. These are placed in your GA4 Account under Admin > Data collection and modification > Data Streams as below. If you haven't created a data stream you should create one.

The first property, the GA4 Measurement Protocol API secret, is used by Nimbata to send events to GA4. Just grab the key and seamlessly paste it onto your Nimbata Screen. Moving on to the second property, the Measurement ID can be found within Stream Details. Similar to the API Key, effortlessly grab the Measurement ID and paste it onto your Nimbata Screen as well.

Step 2. With these two properties in place, Nimbata can send call events to GA4. Next, choose a trigger to define which calls should be sent. The default trigger, 'After Every Call', sends all completed calls as events to GA4. If you want to filter which calls are sent (for example, only answered calls or first-time callers), you can create a custom trigger and apply it to the event.

This way, you can fine-tune your event setup to precisely align with your preferences and objectives.

[Optional] Step 3. For additional context, you may want to send extra parameters along with your events. Select the parameter you want to send (for example, Start Time) and assign a name for it. These parameters will be sent together with the event.

These parameters will appear as event parameters in GA4 and may need to be defined there before they can be used in reports.

[Optional] Step 4. Nimbata allows you to send multiple call events to your GA4 account, such as All Calls, Answered Calls, or First-time Callers. Each event should use a distinct trigger to avoid overlapping or duplicate data.

Video Version of the guide

🎉 That’s it! Your call events will appear in GA4 under Events or Conversions, depending on how they are configured and after GA4 has processed the data.

If events do not appear as expected, allow some time for GA4 processing and confirm that your Measurement ID and API secret are correctly configured.

Updated on: 16/02/2026

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