Articles on: Form Tracking

Form tracking: how to set it up in Nimbata

Nimbata tracks form submissions the same way it tracks phone calls, by capturing source, visitor, and campaign data alongside every form submission event.

Before you start: Make sure the Nimbata script is already installed on your website. If you haven't done that yet, follow the DNI Script Installation guide first.

Step 1. Enable form tracking in the tracking code settings.

Go to Tracking > Tracking Code.
Toggle on Enable Form Tracking?
Select which pages you want to monitor and which visitor sources to track.
Click Save & Publish.

If you are tracking forms only (no call tracking), Nimbata will show a No DNI tracking numbers message and a Tracking script currently not published notice when you first toggle on form tracking. Simply click Save & Publish and the tracking code will be generated.

Step 2. Deploy the tracking script on your website.

Copy the line of code at the top of the Tracking > Tracking Code page.
Deploy it via Google Tag Manager or add it directly to your website's HTML.

🎉 Form tracking is now active.

After the first form submission is received, you can view and manage form data under Tracking > Forms and Activity > Forms.

Viewing form submission details

Go to Tracking > Forms.
Click the Form Details cogwheel button next to any form.
Review submission details in the right-side panel that appears.

Editing form details

Go to Activity > Forms.
Click the right-pointing arrow on any row to expand it.
From the expanded view you can:

Switch between forms using the form name field
Refresh to view trend data
Export data
Edit field names
Manage columns
Delete the form (bin icon)
Copy the landing page URL
Set a monetary value for the form submission

HubSpot form tracking

If you use HubSpot forms, you need to convert them to raw HTML before Nimbata can track them:

Log into HubSpot
Go to Marketing > Lead Capture > Forms.
Find the form you want to track.
Click Edit Form.
Select Style & Preview at the top.
Turn on Set as raw HTML form.
Click Publish.

Troubleshooting: Why am I not seeing tracked forms in Nimbata?

Nimbata monitors for form submission events.

If submissions are not appearing, the most likely cause is a vanilla JavaScript form implementation.

Vanilla JS submit() does not raise a submit event, it only triggers a button click, so Nimbata's script cannot detect it.

Fix: Use one of the following instead:

jQuery's built-in submit() method, which raises the correct events.
Vanilla JS HTMLFormElement.requestSubmit(), which also fires the submit event correctly.

Detailed Guide: DNI script 101: how to install and configure It

Updated on: 02/04/2026

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