Articles on: Form Tracking

Form Conversion Tracking for Google Ads

With Nimbata you can not only track form conversions, but also send them to your Google Ads account!

Let's see how!


Step 1. Create the conversion in your Google Ads account. Use this guide here

Step 2. Follow this guide here to activate form tracking

Step 3. Now, you need to build an Automation that will allow you to send conversions directly to your Google Ads account. Go to Automations


Step 4. Click on the +Add button


Step 5. Select the Form Submitted option from the "When this happens" menu


Step 6. Here you have two options. You can either not select any filter at all and thus all form submissions will be send to you Google Ads account. Or, you can click on the +Add new filter rule button and select Form from the right side menu.


Then, you have to choose which form you wish to be send. If you want multiple forms, then you have to create new Automations for each one.

Step 7. At the "Do this" menu, click on the +Add new task button and select Google Ads from the right side menu.


And finally, pick the Nimbata Form Tracking configuration.


Step 8 Step 8. Go to Integrations > Google Ads and choose the Form Tracking option on the "Fires on" menu, then your ads account and the offline conveersion name.



And that was it! Now, every form conversion will be send directly to your Google Ads account!

Updated on: 23/10/2024

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