Articles on: Form Tracking

Form conversion tracking for Google Ads

Track form conversions for Google Ads


Tracks form conversions and send them directly to your Google Ads account, so you can improve your campaign tracking and performance. Nimbata does this by offering:


  • Accurate conversion tracking: Accurately track results and every form submission.
  • Seamless integration: Sync data with your Google Ads account automatically.
  • Improved campaign performance: Use correct data to amend ad strategies and improve ROI.


Follow our step-by-step guide below and set up form conversion tracking to get better results fast!


How to set up form conversion tracking from Google Ads


Step 1. Create the conversion in your Google Ads account. Use this guide: https://help.nimbata.com/en/article/google-ads-16qe443/


Step 2. Follow this guide to activate form tracking: https://help.nimbata.com/en/article/form-tracking-1qtk4lt/?bust=1729677275123


Step 3. Go to Workflows to build a workflow that will allow you to send conversions directly to your Google Ads account.



Step 4. Click on the '+ Add' button.



Step 5. Select the 'Form submitted' option from the Trigger menu.



Step 6. You have two options here. You can:

  • Either perform actions and send all form submissions to you Google Ads account.
  • Or add filters and select specific forms.


Click on the '+' plus sign. Next:


1. Perform Action


  1. Click on 'Perform Action'.



  1. Click on '+ Add task' and select 'Google Ads' from the Integrations menu.



  1. Select 'Nimbata Form Tracking' from the configurations menu and click on 'OK'.



Skip to Step 7.


OR


2. Add Filter


  1. Click on the '+' plus sign and select the 'Add filter' option.



  1. Under the 'Simple filter' that has appeared, click on '+ Add rule' and select 'Form' from right-hand-side the forms menu section.



  1. On the pop-up menu, select the form you wish to track and click on 'OK'.



  1. Click on the '+' plus sign, select 'Perform action', then click on 'Add task', and, finally, select 'Google Ads' from the right-hand-side Integrations menu.



  1. Select the 'Nimbata Form Tracking' configuration and click on 'OK'.



Step 7. Go to Integrations > Google Ads and click on the 'Add Conversion' button.



Step 8. Select your Ads Account and pick 'Nimbata Form Tracking' from the conversion name menu. Nimbata will save your Google Ads settings automatically!



And that was it! Now, every form conversion will be send directly to your Google Ads account!

Updated on: 04/08/2025

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