Custom Cookie Capture

Valuable Data with Custom Cookie Capture

Custom cookie capture in call tracking offers many benefits for businesses with the decline of third-party cookies:

1. Attribution: By capturing cookie data associated with a call you can understand which marketing channels or campaigns (represented by the cookie) are driving phone calls.
2. Customer Journey: Combine call data with cookie information to map out your customers' journey and track how users interact with your website, place a call, and/or convert.
3. Audience Targeting: With the captured cookie data, you can build a clearer picture of who your calling customers are.

How to enable custom cookie capture

Step 1. Choose the Project you wish to enable custom cookie capture for on the top-right drop-down menu.

Step 2. Go to Tracking > Tracking Code and click on 'Cookie Data'.

Step 3. Toggle the “Collect data from cookies” button on. Then, type the name(s) of the cookies you want to target and click on the blue tick button.

Step 4. After saving your new cookie name(s), click on the 'Save & Publish' button that's now appeared at the top-right corner of this section, in place of the 'Re-publish script' button.

If you want to delete a cookie, simply click on the red button next to it and save again. If you want to completely deactivate cookie capture instead, then disable the 'Collect data from cookies' button.

You can use the cookies as filters in:

1. Workflows (previously: automations)

2. Dashboards & Reports

And now you are ready! You can capture data from custom cookies.

Updated on: 29/07/2025