Can Nimbata track custom parameters from the URL?

Set up your own URL parameters

Tracking specific values from your URL can be very useful for understanding the ROI of your marketing efforts. More specifically, you:

• Can add UTM parameters to track campaign name, source (e.g. email or social media), medium (e.g. organic or paid search), and keyword used in ads.
• Know which keywords lead to calls so you can refine your PPC campaigns. You can prioritize high-performing keywords and adjust bids for less effective ones.
• Improve your understanding of the customer journey, especially when you have different landing pages for various campaigns.

How to set up custom URL parameters in Nimbata

Step 1. Go to Data Tools > Sources and go to the 'Custom' tab. Click on the '{ } custom url parameter' button.

Step 2. Name your custom URL parameter and then click on the check mark button.

Your custom URL will appear above it and Nimbata will also display informing you of the successful creation of your custom tracking parameter.

Step 3. Go to Activity > Calls.

Step 4. Click on the three-dotted menu and select 'Edit columns'.

Step 5. Find your custom URL parameter in the 'Edit Columns for Completed Calls' view, in this case 'salesleadscampaign'.

Step 6. Click on the blue arrow button to transfer your custom URL parameter from the 'Available' column to the 'Selected' one and exit the menu.

Step 7. Go back to Activity > Calls. Your custom URL parameter will appear on the last column to the right.

And that was it! From now on, whenever Nimbata tracks a call that contains the keyword in your URL, you will be able to see it here.

Updated on: 21/08/2025