Articles on: Workflows

Template: how to create a Google Analytics Call Event workflow

The Google Analytics 4 (GA4) Call Event workflow sends Nimbata calls to Google Analytics as events, so phone leads appear alongside your website and campaign data.

When session-based tracking is available, calls can be associated with the originating session, helping you understand what's driving conversions.


Make sure your GA4 integration is already connected in Nimbata before enabling this workflow.


Step 1. Go to Workflows and click Create


  • Go to Workflows.
  • Click Create in the top-right corner.


Step 2. Select From Template


  • In the Create a New Workflow menu, select From Template.


Step 3. Choose the Google Analytics Call Event template


  • In the Workflow Templates menu, hover over Google Analytics Call Event.
  • Click Use template.



Step 4. Select your GA4 call event


  • In the pop-up, select the Google Analytics call event you want to associate with this workflow.



Step 5. Enable the workflow


  • Click Enable in the top-right corner of the workflow builder.


Alternatively, go back to the main Workflows list, find the workflow titled Google Analytics Call Event, and toggle it on.


🎉 Future calls that meet the trigger conditions will now be sent to GA4 as events.

Detailed Guide: Google Analytics 4 integration: how to set it up in Nimbata

Detailed Guide: Google Ads conversions via GA4: how to import Nimbata call events


Updated on: 14/04/2026

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