Template: How to create a Google Analytics Call Event workflow

Google Analytics Call Event

The Google Analytics 4 (GA4) Call Event workflow lets you send Nimbata calls to Google Analytics as events, so phone leads appear alongside your website and campaign data. When session-based tracking is available, calls can be associated with the originating session (such as source / medium or campaign), helping you understand what’s driving conversions.

With the GA4 Call Event workflow, you can:

• Send calls to GA4 as events, either for all calls or only those matching specific conditions
• View available session attribution (such as source / medium or campaign) when session-based tracking applies
• Measure call conversions in GA4 and use that data to support reporting and optimization

How to create a Google Analytics Call Event workflow

Step 1. Go to Workflows and click on 'Create'.

Step 2. In the Create a New Workflow menu, select 'From Template'.

Step 3. In the Workflow Templates menu, hover over to 'Google Analytics Call Event' and click on 'Use template'.

Step 4. Your Google Analytics Call Event workflow has been created and saved in a disabled state. To activate it:

EITHER:

• Click on the 'Enable' button at the top-right corner:

OR:

Head back to the main Workflows menu and look for your workflow titled 'Google Analytics Call Event'. Hover over to the turned off toggle button and toggle it on. Nimbata will confirm that the workflow has been enabled with the message 'Workflow Google Analytics Call Event was successfully enabled.'

And that’s it! Once enabled, the workflow will send future calls that meet the trigger conditions to GA4 as events.

Updated on: 16/02/2026