Template: How to create a Google Analytics Call Event workflow

Google Analytics Call Event

The Google Analytics 4 (GA4) Call Event workflow lets you send your Nimbata calls to Google Analytics as events, so your phone leads show up alongside your website and campaign data. This makes it easy to tie every call back to its session-level attribution (source / medium, campaign, keyword) and understand what’s actually driving conversions, just like you do with clicks. With the GA4 Call Event workflow, you can:

• Send every call to GA4 as an event (or only the calls that match specific conditions)
• See full session attribution for each call including campaign, source / medium, and keyword
• Measure call conversions in GA4 and use that data to improve reporting and optimization across channels

How to create a Google Analytics Call Event workflow

Step 1. Go to Workflows and click on 'Create'.

Step 2. In the Create a New Workflow menu, select 'From Template'.

Step 3. In the Workflow Templates menu, hover over to 'Google Analytics Call Event' and click on 'Use template'.

Step 4. Your Google Analytics Call Event workflow has been automatically created and named. To activate it:

EITHER:

• Click on the 'Enable' button at the top-right corner:

OR:

Head back to the main Workflows menu and look for your workflow titled 'Google Analytics Call Event'. Hover over to the turned off toggle button and toggle it on. Nimbata will notify you that you have successfully enabled your workflow with the message 'Workflow "Google Analytics Call Event" was successfully enabled.'

And that's all - your workflow is now live!

Updated on: 29/12/2025