Template: How to create a Google Ads Form Conversion workflow

Google Ads Form Conversion

The Google Ads Form Conversion workflow lets you automatically send tracked form submissions from Nimbata into your Google Ads account as conversion actions. This ensures your paid campaigns measure not just clicks, but real form leads, helping you optimize bids and budget based on what’s actually generating conversions. With the Google Ads Form Conversion workflow, you can:

• Send form submissions directly to Google Ads as conversions so your campaigns reflect real lead activity in reporting and optimization.
• Control which form events count as conversions by building filters or triggers before sending them to Google Ads.
• Increase ROI with accurate attribution by linking your form conversions to Google Ads campaigns, ad groups, and keywords.

How to create a Google Ads Form Conversion workflow

Step 1. Go to Workflows and click on 'Create'.

Step 2. In the Create a New Workflow menu, select 'From Template'.

Step 3. In the Workflow Templates menu, hover over to 'Google Ads Form Conversion' and click on 'Use template'.

Step 4. In the pop-up menu that appears, create and/or select the Google Ads configuration you'd like to associate with this workflow and click on 'OK'.

Step 5. Your Google Ads Form Conversion workflow has been automatically created and named. To activate it:

EITHER:

• Click on the 'Enable' button at the top-right corner:

OR:

Head back to the main Workflows menu and look for your workflow titled 'Google Ads Form Conversion'. Hover over to the turned off toggle button and toggle it on. Nimbata will notify you that you have successfully enabled your workflow with the message 'Workflow "Google Ads Form Conversion" was successfully enabled.'

And that's all - your workflow is now live!

Updated on: 29/12/2025