Template: How to create a Google Ads Call Conversion workflow

Google Ads Call Conversion

The Google Ads Call Conversion workflow lets you send call conversions from Nimbata directly to Google Ads as offline conversions. This helps you see which campaigns, ad groups, and keywords drive not just calls, but qualified, revenue-driving calls, and gives Smart Bidding the conversion data it needs to optimize toward better leads. With the Google Ads Call Conversion workflow, you can:

• Push call conversions to Google Ads automatically using triggers and rules (e.g., duration, tags, caller type, call outcome)
• Send only qualified calls as conversions so Google optimizes on quality, not raw call volume
• Improve attribution and ROI by tying every conversion back to the right campaign, ad group, ad, and keyword

How to create a Google Ads Call Conversion workflow

Step 1. Go to Workflows and click on 'Create'.

Step 2. In the Create a New Workflow menu, select 'From Template'.

Step 3. In the Workflow Templates menu, hover over to 'Google Ads Call Conversion' and click on 'Use template'.

Step 4. In the pop-up menu that appears, create and/or select the Google Ads configuration you'd like to associate with this workflow and click on 'OK'.

Step 5. Your Google Ads Call Conversion workflow has been automatically created and named. To activate it:

EITHER:

• Click on the 'Enable' button at the top-right corner:

OR:

Head back to the main Workflows menu and look for your workflow titled 'Google Ads Call Conversion'. Hover over to the turned off toggle button and toggle it on. Nimbata will notify you that you have successfully enabled your workflow with the message 'Workflow "Google Ads Call Conversion" was successfully enabled.'

Aaaand you're all set!

Updated on: 29/12/2025