# Form conversions

Send form submission conversions directly from Nimbata to your Google Ads or Microsoft Ads account, so you can measure campaign performance accurately and optimize bids using real form lead data.

## Send to Google Ads

> **Tip:** Before you start: You need an active Google Ads integration in Nimbata and form tracking already enabled on your website.

1. **Create a conversion action in Google Ads**

   - Follow the [Google Ads integration guide](https://help.nimbata.com/integrations/google-ads#connect-google-ads) to create the conversion action in your Google Ads account.

2. **Enable form tracking in Nimbata**

   - Follow the [Form tracking setup guide](https://help.nimbata.com/tracking/form-tracking) to activate form tracking on your website.

3. **Create a new workflow**

   - Go to [Workflows](https://app.nimbata.com/workflows).
   - Click **+ Create**.

4. **Set the trigger**

   - Select **Form submitted** from the trigger menu.

   ![The workflow Trigger menu open, with Form submitted selected above SMS Received and User performs action on a call.](https://help.nimbata.com/_astro/01-image_1jin18f.Bcg65NZm_ZzV7S3.webp)

5. **Choose whether to send all form submissions or only specific ones**

   Click the **+** button. You have two paths:

   **Option A. Send all form submissions:**

   - Click **Perform action**.
   - Click **+ Add task**.
   - Select **Google Ads** from the Integrations menu.
   - Select **Nimbata Form Tracking** from the configuration menu.
   - Click **OK**.

   ![The Google Ads pop-up over a Form submitted workflow, with Nimbata Form Tracking selected in the Configure menu below Phone Call Conversions.](https://help.nimbata.com/_astro/02-image_r1ye5z.BYQIGDmN_Z1sUwBT.webp)

   Skip to the next step.

   **Option B. Send only specific forms:**

   - Click **Add filter**.
   - Under **Simple filter**, click **+ Add rule**.
   - Select **Form** from the forms menu.
   - Select the form you want to track on the pop-up.
   - Click **OK**.
   - Click **+**.
   - Select **Perform action**.
   - Click **+ Add task**.
   - Select **Google Ads** from the Integrations menu.
   - Select **Nimbata Form Tracking**.
   - Click **OK**.

6. **Link the conversion action in the Google Ads integration**

   - Go to [Integrations > Google Ads](https://app.nimbata.com/integrations/service/google-ads).
   - Click **Add conversion**.
   - Select your Ads account.
   - Pick **Nimbata Form Tracking** from the conversion name menu.

   ![The Google Ads integration page with a second Ads Account and Conversion Name row set to Nimbata Form Tracking marked, and the "Google Ads settings were updated successfully" message.](https://help.nimbata.com/_astro/03-image_dzzyj9.C2PYdqfY_ZUz7U7.webp)

   Nimbata saves your Google Ads settings automatically.

🎉 Every form submission that meets your workflow conditions is now sent to Google Ads as a conversion.

Detailed guide: [Connect Google Ads](https://help.nimbata.com/integrations/google-ads#connect-google-ads)\
Detailed guide: [Form tracking](https://help.nimbata.com/tracking/form-tracking)

## Send to Microsoft Ads

> **Tip:** Before you start: You need an active Microsoft Ads integration in Nimbata and form tracking already enabled on your website.

1. **Create a conversion action in Microsoft Ads**

   - Follow the [Microsoft Ads integration guide](https://help.nimbata.com/integrations/microsoft-ads#connect-microsoft-ads) to create the conversion action in your Microsoft Ads account.

2. **Enable form tracking in Nimbata**

   - Follow the [Form tracking setup guide](https://help.nimbata.com/tracking/form-tracking) to activate form tracking on your website.

3. **Create a new workflow**

   - Go to [Workflows](https://app.nimbata.com/workflows).
   - Click **+ Create**.

4. **Set the trigger**

   - Select **Form submitted** from the trigger menu.

5. **Choose whether to send all form submissions or only specific ones**

   Click the **+** button. You have two paths:

   **Option A. Send all form submissions:**

   - Click **Perform action**.
   - Click **+ Add task**.
   - Select **Microsoft Ads** from the Integrations menu.
   - Select your form conversion goal (for example **Nimbata Form Tracking**) from the configuration menu.
   - Click **OK**.

   Skip to the next step.

   **Option B. Send only specific forms:**

   - Click **Add filter**.
   - Under **Simple filter**, click **+ Add rule**.
   - Select **Form** from the forms menu.
   - Select the form you want to track on the pop-up.
   - Click **OK**.
   - Click **+**.
   - Select **Perform action**.
   - Click **+ Add task**.
   - Select **Microsoft Ads** from the Integrations menu.
   - Select your form conversion goal (for example **Nimbata Form Tracking**).
   - Click **OK**.

6. **Link the conversion action in the Microsoft Ads integration**

   - Go to [Integrations > Microsoft Ads](https://app.nimbata.com/integrations/service/microsoft-ads).
   - Click **Add conversion**.
   - Select your Ads account.
   - Pick your form conversion goal (for example **Nimbata Form Tracking**) from the conversion name menu.

   Nimbata saves your Microsoft Ads settings automatically.

🎉 Every form submission that meets your workflow conditions is now sent to Microsoft Ads as a conversion.

Detailed guide: [Connect Microsoft Ads](https://help.nimbata.com/integrations/microsoft-ads#connect-microsoft-ads)\
Detailed guide: [Form tracking](https://help.nimbata.com/tracking/form-tracking)